Sleepy Bear(R), the Travelodge(R) chain's nearly 50-year-old mascot, is rewarding visitors to the Travelodge Web site with the chance to win $50,000 in the Travelodge Sleepy Bear's Dream Away With $50K Sweepstakes. Now through March 27, consumers can enter the sweepstakes online at www.tra

Travelodge President Ken Greene told franchisees attending their national conference here today that the brand seeks to create the "ultimate value equation" for consumers by providing them with the product, services and rewards they want. Key to fulfilling that objective is a training init

After symbolically taking off his gloves and tossing them into the audience, Travelodge Senior Director of Marketing Andy Maguire announced to franchisees attending their conference here today that the brand will deliver "sharper" and "more targeted marketing punches" in 2005. Ma

VRX Worldwide Inc. (TSX-V: VRW) announced today that its wholly owned subsidiary, VRX Studios Inc. ("VRX"), will take hotel photographs for Cendant Hotel Group for display on the Howard Johnson and Travelodge brand Web sites and publication in advertising and marketing materials. Based on

Cendant Corporation (NYSE: CD) today commented on the expected impact of Hurricane Katrina on its results of operations. Cendant's President and Chief Financial Officer, Ronald L. Nelson, stated: "Like all companies doing business in the Gulf Coast and Southeast, our operations in those