Wetzel's Pretzels
About Wetzel's Pretzels
Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.
Popular products:
Pretzels, consisting of several different flavors
Frozen Lemonade, sold in a variety of flavors.
Frozen Granita, a frozen version of the Italian dessert
The franchisor offers 3 franchise programs:
A single Wetzel's Pretzels Bakery. The total investment necessary
to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950
to $405,850. This includes approximately between $42,350 and $50,750
that must be paid to the franchisor. If Wetzel's Pretzels grants you a
license to operate a Remote Mobile Unit under a Remote Mobile Unit
Addendum to your Franchise Agreement, you will also pay it a fee of
$5,000 for a Remote Mobile Unit.Multiple Wetzel's Pretzels Bakeries within a defined area pursuant
to a Multi-Unit Development Agreement. There is an initial development
fee of $15,000 multiplied by the number of Bakeries which you must open,
plus the balance of the initial franchise fee ($20,000) for your first
Franchise Agreement. You will pay an initial franchise fee of $35,000
for each Bakery ($22,500 for a second Bakery in the same mall). However,
the franchisor will credit the development fee against the initial
franchise fees (at the rate of $15,000 for the second and each
subsequent Franchise Agreement).A single Wetzel's Pretzels Concession Truck or Trailer. The total
investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This
includes approximately between $9,000 and $14,750 that must be paid to
the franchisor.
#497 in Franchise 500 for 2020.