Start-Up Costs and Fees |
||
| Wetzel's Pretzels | Crumb & Get It Cookie Co. | |
| Investment | 126600 - 405850 | 128700 - 178500 |
| Franchise Fee | 0 | |
| Royalty Fee | 7% | 6% |
| Advertising Fee | 1% | 2% |
| Year Founded | 1994 | 2006 |
| Year Franchised | 1996 | 2013 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Wetzel's Pretzels | Crumb & Get It Cookie Co. | |
| Experience | General business experience | |
Financing Options |
||
| Wetzel's Pretzels | Crumb & Get It Cookie Co. | |
| Franchise Fees | No | Yes |
| Start-up Costs | No | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Wetzel's Pretzels | Crumb & Get It Cookie Co. | |
| Training | On-The-Job Training: 40 hours Classroom Training: 40 hours | On-The-Job Training: 7 days Classroom Training: 7 days |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations |
| Marketing | Ad Templates Social media SEO Email marketing Loyalty program/app | Co-op Advertising Ad Templates |
| Operations | 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 8 - 10 |
Expansion Plans |
||
| Wetzel's Pretzels | Crumb & Get It Cookie Co. | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | ||
| International Expansion | Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Wetzel's Pretzels | |
| Crumb & Get It Cookie Co. | |
| Franchise Fee | |
| Wetzel's Pretzels | |
| Crumb & Get It Cookie Co. | |
| Royalty Fee | |
| Wetzel's Pretzels | 7% |
| Crumb & Get It Cookie Co. | 6% |
| Advertising Fee | |
| Wetzel's Pretzels | 1% |
| Crumb & Get It Cookie Co. | 2% |
| Year Founded | |
| Wetzel's Pretzels | 1994 |
| Crumb & Get It Cookie Co. | 2006 |
| Year Franchised | |
| Wetzel's Pretzels | 1996 |
| Crumb & Get It Cookie Co. | 2013 |
| Term Of Agreement | |
| Wetzel's Pretzels | 10 years |
| Crumb & Get It Cookie Co. | |
| Renewal Fee | |
| Wetzel's Pretzels | |
| Crumb & Get It Cookie Co. | |
Business Experience Requirements |
|
| Experience | |
| Wetzel's Pretzels | General business experience |
| Crumb & Get It Cookie Co. | |
Financing Options |
|
| Franchise Fees | |
| Wetzel's Pretzels | No |
| Crumb & Get It Cookie Co. | No |
| Start-up Costs | |
| Wetzel's Pretzels | |
| Crumb & Get It Cookie Co. | |
| Equipment | |
| Wetzel's Pretzels} | |
| Crumb & Get It Cookie Co. | |
| Inventory | |
| Wetzel's Pretzels | |
| Crumb & Get It Cookie Co. | |
| Receivables | |
| Wetzel's Pretzels | |
| Crumb & Get It Cookie Co. | |
| Payroll | |
| Wetzel's Pretzels | |
| Crumb & Get It Cookie Co. | |
Training & Support |
|
| Training | |
| Wetzel's Pretzels | On-The-Job Training: 40 hours Classroom Training: 40 hours |
| Crumb & Get It Cookie Co. | On-The-Job Training: 7 days Classroom Training: 7 days |
| Support | |
| Wetzel's Pretzels | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Crumb & Get It Cookie Co. | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations |
| Marketing | |
| Wetzel's Pretzels | Ad Templates Social media SEO Email marketing Loyalty program/app |
| Crumb & Get It Cookie Co. | Co-op Advertising Ad Templates |
| Operations | |
| Wetzel's Pretzels | 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
| Crumb & Get It Cookie Co. | Absentee Ownership Allowed Number of Employees Required to Run: 8 - 10 |
Expansion Plans |
|
| US Expansion | |
| Wetzel's Pretzels | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Crumb & Get It Cookie Co. | |
| Canada Expansion | |
| Wetzel's Pretzels | |
| Crumb & Get It Cookie Co. | |
| International Expansion | |
| Wetzel's Pretzels | Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe |
| Crumb & Get It Cookie Co. | |