FruitFlowers HAS TAKEN OVER Incredibly Edible Delites IS NO LONGER FRANCHISING Susan Ellman and Ellen Davis began Incredibly Edible Delites Inc. in 1984 out of their own kitchens. What started out as a party idea'a 'floral' bouquet made of fresh-cut fruit'turned into an alternative to sending flowers. Within a year, the partners had moved Incredibly Edible Delites out of their homes; the first franchise location opened in 1993 in Westville, New Jersey. The floral bouquets make unique centerpieces or gifts, suitable for hospital gifts, birthdays, anniversaries or any gift occasion. All fruits are preservative-free and ready to eat.