Incredibly Edible Delites vs Shirley's Gourmet Popcorn Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Incredibly Edible Delites vs Shirley's Gourmet Popcorn including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Incredibly Edible Delites Shirley's Gourmet Popcorn
Investment 100000 - 150000 160500 - 442500
Franchise Fee
Royalty Fee 4.50% 6%
Advertising Fee 1-2%
Year Founded 1985 2009
Year Franchised 1993 2013
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Incredibly Edible Delites Shirley's Gourmet Popcorn
Experience Marketing skills Desire to grow a business

Financing Options

  Incredibly Edible Delites Shirley's Gourmet Popcorn
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Incredibly Edible Delites Shirley's Gourmet Popcorn
Training The training program includes all facets of shop operations including hands-on instruction in the creation of our designs. During the three-week program, training includes: * FruitFlowers design training * Purchasing * Organization of delivery system * Order taking * Staff development * Management techniques * Bookkeeping procedures * Advertising and marketing * Public relations plan o Two Full Weeks of pre-opening training at our corporate support center o One Full Week of training at your location. o Training on our proprietary recipes, production methods, and packaging. o A detailed operations manual to help guide your day-to-day operations.
Support As a FruitFlowers Franchise Partner you get: * Intensive hands-on training at our Philadelphia based facility covering everything from product creation to staff development * Site selection, facility layout and design assistance * Extensive marketing and public relations support, including a customized webstore on FruitFlowers.com * Our National Franchise Conference held annually in a selected location Best of all, you get the exclusive use in your territory of the most respected name in the business - FruitFlowers! o Help in locating and setting up your popcorn shop franchise location, whether a kiosk or small storefront. o Local advertising and marketing assistance, including print and online materials, gift cards and customer-loyalty programs, plus social media, email promotions, community networking guidance and more. o Established supplier relationships with approved vendors. o A customized point-of-sale computer system, to guide efficient daily operations and reporting functions. o Ongoing support including remote support, refresher training, and periodic field visits from the corporate team.
Marketing Co-op advertising, Ad slicks, National media, Regional advertising
Operations 18% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 8 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) o Stand-alone stores o In-line stores o Kiosks o Multiple revenue streams: retail, fundraisers, corporate gifting, weddings, web o Owner operators preferred o 1 2 employees

Expansion Plans

  Incredibly Edible Delites Shirley's Gourmet Popcorn
US Expansion Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming, Indiana, Michigan, Ohio
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Incredibly Edible Delites
Shirley's Gourmet Popcorn
Franchise Fee
Incredibly Edible Delites
Shirley's Gourmet Popcorn
Royalty Fee
Incredibly Edible Delites 4.50%
Shirley's Gourmet Popcorn 6%
Advertising Fee
Incredibly Edible Delites
Shirley's Gourmet Popcorn 1-2%
Year Founded
Incredibly Edible Delites 1985
Shirley's Gourmet Popcorn 2009
Year Franchised
Incredibly Edible Delites 1993
Shirley's Gourmet Popcorn 2013
Term Of Agreement
Incredibly Edible Delites 10 years
Shirley's Gourmet Popcorn
Renewal Fee
Incredibly Edible Delites $5K
Shirley's Gourmet Popcorn


Business Experience Requirements

Experience
Incredibly Edible Delites Marketing skills Desire to grow a business
Shirley's Gourmet Popcorn

Financing Options

 
Franchise Fees
Incredibly Edible Delites No
Shirley's Gourmet Popcorn No
Start-up Costs
Incredibly Edible Delites
Shirley's Gourmet Popcorn
Equipment
Incredibly Edible Delites}
Shirley's Gourmet Popcorn
Inventory
Incredibly Edible Delites
Shirley's Gourmet Popcorn
Receivables
Incredibly Edible Delites
Shirley's Gourmet Popcorn
Payroll
Incredibly Edible Delites
Shirley's Gourmet Popcorn

Training & Support

Training
Incredibly Edible Delites The training program includes all facets of shop operations including hands-on instruction in the creation of our designs. During the three-week program, training includes: * FruitFlowers design training * Purchasing * Organization of delivery system * Order taking * Staff development * Management techniques * Bookkeeping procedures * Advertising and marketing * Public relations plan
Shirley's Gourmet Popcorn o Two Full Weeks of pre-opening training at our corporate support center o One Full Week of training at your location. o Training on our proprietary recipes, production methods, and packaging. o A detailed operations manual to help guide your day-to-day operations.
Support
Incredibly Edible Delites As a FruitFlowers Franchise Partner you get: * Intensive hands-on training at our Philadelphia based facility covering everything from product creation to staff development * Site selection, facility layout and design assistance * Extensive marketing and public relations support, including a customized webstore on FruitFlowers.com * Our National Franchise Conference held annually in a selected location Best of all, you get the exclusive use in your territory of the most respected name in the business - FruitFlowers!
Shirley's Gourmet Popcorn o Help in locating and setting up your popcorn shop franchise location, whether a kiosk or small storefront. o Local advertising and marketing assistance, including print and online materials, gift cards and customer-loyalty programs, plus social media, email promotions, community networking guidance and more. o Established supplier relationships with approved vendors. o A customized point-of-sale computer system, to guide efficient daily operations and reporting functions. o Ongoing support including remote support, refresher training, and periodic field visits from the corporate team.
Marketing
Incredibly Edible Delites Co-op advertising, Ad slicks, National media, Regional advertising
Shirley's Gourmet Popcorn
Operations
Incredibly Edible Delites 18% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 8 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
Shirley's Gourmet Popcorn o Stand-alone stores o In-line stores o Kiosks o Multiple revenue streams: retail, fundraisers, corporate gifting, weddings, web o Owner operators preferred o 1 2 employees

Expansion Plans

US Expansion
Incredibly Edible Delites Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming,
Shirley's Gourmet Popcorn Indiana, Michigan, Ohio
Canada Expansion
Incredibly Edible Delites 0
Shirley's Gourmet Popcorn
International Expansion
Incredibly Edible Delites
Shirley's Gourmet Popcorn