Memphis, Tennesse - 25 February, 2005 -

Tradebank Memphis finds its second wind this week, as Steve Coletta, the new regional owner for the southwestern Tennessee region, steps in to make vast improvements. Already a Tradebank client, Coletta has had extensive experience with Tradebank over the years, and has developed numerous relationships within the Tradebank network. "This was a great opportunity for me," Coletta comments, "Tradebank is a wonderful thing, for everybody involved. How could I not take up the prospect when I heard about it?" Already an established businessman and part-owner of the oldest restaurant in Memphis, appropriately named Coletta's, the new regional owner will be taking on Memphis by storm. Coletta is no stranger to hard work, remembering bussing tables when he was hardly even tall enough to see over the edge. He's also well acquainted with trade, having watched his father and grandfather practice it one for one in the early days. "When I found Tradebank, I knew I had to join. No more trading one on one - I can get so much more out of our network." So how will Coletta handle running one of the busiest restaurants in town, as well as running Tradebank? "It works quite well to my advantage, actually. Just the other day our pizza prep refrigerator went down. Instead of outputting 1,000 dollars in cash, I looked to Tradebank. I put money into the Tradebank system and saved money for my restaurant." It all comes naturally to Coletta, who hardly calls himself a salesman. "The business will work not because I'm a salesman, but because of my sincerity. I truly believe Tradebank is a system that elevates the power in business and conserves cash output. I've hosted at least four or five Trade Universities at my restaurant, and each time I learn something new and make important contacts." Coletta is a native Tennessean, and is excited to get a broker force and sales team together for his region. And what if his restaurant needs an extra hand now and then? "Well, my four-year-old daughter Alyssa has already started making pizzas. That's a sign of good things to come I think." For more information about the Tradebank network, Tradebank Memphis or running your own franchise, please visit www.tradebank.com, or call toll-free 1-888-568-5680.

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