Royersford, Pa - 7 September, 2006 -

On Saturday, September 16th Rita's Ices, Cones, Shakes and Other Cool Stuff at the Limerick Square, 70 Buckwalter Road in Royersford will hold a daylong 10th anniversary celebration highlighted by a series of Italian Ice Eating competitions and a frozen t-shirt contest. The festivities will run from 1 p.m. to 8:30 p.m. From 5-7 p.m. glacial gladiators will face off to see who can consume the most Italian Ice in 10 minutes. The winners in each age category will receive official Rita's t-shirts and sweat shirts. At 7 p.m. 10 competitors will attempt to put on a folded Rita's t-shirt that had been frozen at zero degrees for the previous 5 days. In addition to these unique athletic events there will be a variety of activities for children and adults. For the kids there will be a Moon Walk, a clown from 1-2:30 p.m. and juggling from 3:30-4:30 P.M. At 3 p.m. a giant birthday cake in the shape of the famed Rita's Italian Ice cup will be cuts as guests and employees sing a rousing rendition of Happy Birthday. Other activities throughout the day will include appearances by Rita's character mascots, DJ & Karaoke, and a variety of carnival style games and prizes. Rita's Italian Ices are made daily and available in more than 30 different flavors. Rita's old-fashioned Frozen Custard, available in chocolate, vanilla and strawberry, which is available at participating locations, can be served in either a cone or cup. Rita's famous Gelati provide frozen dessert fans with the best of both worlds with its layers of Italian Ice and Frozen Custard. Rita's Misto, the coolest name in shakes, is a blend of Italian ice and creamy custard that when blended, forms a refreshing treat that can be enjoyed on the go. Rita's also offers Cream Ices for those who prefer a treat that is smoother and richer than Italian ice, but not as heavy as traditional ice cream. Today Rita's is the nation's largest Italian Ice chain with more than 390 locations operating and another 30 under construction throughout the East Coast and as far west as Ohio. Rita's was recently named one of the Top 25 Franchise High Performers by the Wall Street Journal's ‘Startup Journal'. Franchise information can be obtained by calling 1-800-677-RITA or visiting Rita's on line at www.ritasice.com

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