Portsmouth, New Hampshire - 14 June, 2005 -

Max Muscle, the premier franchisor of Sports Nutrition, has announced the launch of the Company’s brand new e-commerce website. The website is located at http://www.maxmuscle.com. Website visitors can use the new store locator to find the closest Max Muscle store in their area, or if they cannot find a store nearby, they can shop Max Muscle’s entire top-quality product line, which include sports nutrition supplements and athletic apparel. Visitors can also search through the Company’s expansive database of articles to learn more about sports nutrition, gain motivation for their own fitness and diet program, or subscribe to the Max Sports & Fitness magazine. Sean Greene, Max Muscle’s President explained, "Max Muscle's goal in creating maxmuscle.com was to give consumers a unique on-line experience, and offer the on-line user who may not have access to a Max Muscle store, the same knowledge, motivation and information they would get if they were in one of our stores." Max Muscle has enjoyed a complete re-branding, which began last year when the Company converted approximately 80 distributorship locations to franchise units, and was ready to grow their brand nationwide. The Company chose Franchise Solutions, a leader in marketing and lead generation for the franchising community, to help them transition into the role of franchisor. The project was a great success and Franchise Solutions was chosen to envision, design, and program their new consumer website. Patrick Sanders, Max Muscle’s CFO and President of Peak Franchising said, “Franchise Solutions met all of Max Muscle’s needs and goals with regards to design, technical aspects, and achieving a true partnership where Franchise Solutions fully understood Max Muscle’s new vision.” There are now approximately 100 Max Muscle locations across the country, with five committed Area Development deals accounting for nearly 200 new units over the next five years. The Company anticipates adding 500 additional locations by 2010. About Max Muscle: Max Muscle, established in 1990, is the premier franchise specializing in Sports Nutrition. Max Muscle offers a diverse but integrated product mix of innovative nutritional supplements, fashionable athletic apparel and magazine publishing that targets a broad consumer base with a true passion for fitness and health. This combination is unique within the industry and has allowed Max Muscle to establish itself as a market leader within the health and fitness industry. For more information on the Company, visit http://www.maxmuscle.com. About Franchise Solutions Inc.: Franchise Solutions has been in the business of delivering results-focused marketing services to several hundred franchisors since 1993. The Company offers a wide range of targeted services including online advertising and lead-generation across its network of Internet properties. The network includes partnerships with prominent Internet properties including USA Today, Yahoo, BusinessWeek, Black Enterprise, Hispanic Business, and more. Franchise Solutions also provides the franchise industry with a full-array of marketing services including direct mail, website design and maintenance, print advertisements, and the company’s proprietary automated prospect qualification system, SalesLead Pro. FranchiseBuyer, LLC, a franchise consulting network made up of the best and the brightest industry experts, is a subsidiary of Franchise Solutions Inc. For more information, visit http://www.franchisesolutions.com and http://www.myfranchisesolutions.com. Contact: Pamela Gold Waldo Franchise Solutions Inc. pam@franchisesolutions.com 800.898.4455 x131 View Company Website: http://www.maxmuscle.com

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