- 13 November, 2006 -

IT'S BEEN A fruitful road for the sister-in-law duo of Ellen Davis, 56, and Susan Ellman, 54, who came up with the idea for floral fruit and vegetable arrangements back in 1984. The two co-founders turned their small business into a chain of 34 Incredibly Edible Delites stores now being rebranded FruitFlowers, like their website, fruitflowers.com. This year, sales?20% from online orders?will hit as many as 150,000, mainly due to word-ofmouth from more than 1 million customers and local print, radio, TV and transit ads developed by Cetlin Design Group, Philadelphia, featuring slogans such as "When only the berry berry best will do."

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