Brisbane - 19 June, 2006 -

After caring for over one million seniors throughout the US, Europe and Asia, the world's largest senior care company, Home Instead Senior Care is now launching in Australia. Founders of Home Instead Senior Care, Paul and Lori Hogan will visit Australia for the first time later this month to officially launch the franchise in this country. "We are very excited about expanding the business to the Australian market. The business has achieved great success around the world and I predict a similar growth down under. Home Instead Senior Care will ease the strain placed on Australia's ‘sandwich generation' - a demographic struggling to cope with raising children, caring for ageing parents and demanding careers," Paul said. Paul was inspired to establish a non-medical senior care company when he saw his grandmother thrive with devoted at-home care. In 1994, Paul and his wife, Lori, founded Home Instead Senior Care to provide an affordable solution for seniors to remain at home where their quality of life is enhanced without the stress of interrupted routines and changes in daily habits. Brisbane-based owner and Australian master franchisee Martin Warner says the Home Instead Senior Care business model fills a gap in the aged care market the Australian Government is struggling to find a solution for. "Approximately 13% of Australia's population is over 65 - a figure increasing each year as the population continues to age. With Australian Government funded community care services stretched to its limits, private alternatives are the most effective way to ensure seniors receive the care they choose at an affordable price," he said. Mr Warner says Home Instead Senior Care's hourly, overnight and round the clock services are designed for seniors who require companionship, personal care, assistance with meal preparation, housework, shopping, and transport for social outings or medical appointments. "The benefits of quality in-home care are two-fold: seniors enjoy greater quality of life within the sanctity and security of their own home; and secondly, there is significantly less drain on the public purse through premature institutionalisation," Warner said. CEO Franchise Council of Australia CEO Richard Evans says Home Instead Senior Care will be a franchise to watch. "Senior care is a growing area of concern for Australian families. As the first baby boomers hit 60, more care options will need to be available. There is a gap in the market and Home Instead Senior Care has a great business model providing a service option benefiting many Australians," he said. During their stay the Hogans will meet with Prime Minister John Howard and the Parliamentary Secretary to the Minister for Health and Ageing, Christopher Pyne, in Canberra to discuss the aged care crisis. They will also be visiting the franchise's Australian head office in Brisbane. Home Instead Senior Care is the world's leading provider in private non-medical home care services with over 650 offices throughout the US, UK, Japan, Portugal, Canada, Ireland , Spain, Taiwan and New Zealand. Services can be arranged for a few hours a week or up to 24 hours a day. For more information call 07 3720 8400 or visit www.homeinstead.com.au View Company Website: http://www.homeinstead.com.au

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