- 31 December, 2004 -

One fact about Dollar Discount Stores and Paul Cohen himself that is both impressive to see and impossible to overlook; he has turned encouragement and coaching into a multimillion dollar product. The secret to the successful franchising is his involvement. It enables these franchise owners to continuously succeed in making money and has their customer base grow. Through sharing his blueprint, marketing his expertise and encouraging others as they step through the franchise owner transformation, Paul Cohen has made his secret a viable and worthwhile product.

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