CENTURY 21 SYSTEM SKATES INTO NEW SPONSORSHIPS

PARSIPPANY, NJ - 6 January, 2005 -

Century 21 Real Estate LLC today announced that the global real estate franchisor has expanded its sports marketing program in 2005 to include two new professional ice skating sponsorships including the title sponsor of the "Kenny Loggins on Ice" show and a supporting sponsorship of the "Brian Boitano Skating Spectacular" show. "The CENTURY 21 System has a proven history of successfully leveraging national sports marketing and sponsorship opportunities including title sponsorship of the CENTURY 21 Home Run Derby competition," said John Greenleaf, senior vice president of marketing for Century 21 Real Estate LLC. "Sponsoring the 'Kenny Loggins on Ice' and the 'Brian Boitano Skating Spectacular' shows offers the CENTURY 21 System another high-profile opportunity to engage consumers with the CENTURY 21 brand." The "CENTURY 21 Presents Kenny Loggins on Ice" show will air on Jan. 9, 2005, from 4 to 6 p.m. EST on the NBC television network. Numerous Olympic gold medalists and U.S. national champion skaters will perform to live music performed by Loggins and his nine-piece band. The "Brian Boitano Skating Spectacular" aired Jan. 1 on the NBC television network. This show featured Olympic gold medalists Brian Boitano and Kristi Yamaguchi; American Idol finalist, Diana DeGarmo; and 2004 Olympic gold medal-winning gymnast, Carly Patterson. In addition to these skating events, Century 21 Real Estate LLC maintains an ongoing marketing relationship with Major League Baseball as the ?Official Real Estate Organization of Major League Baseball,? and recently extended this relationship through 2005. The System holds title sponsorship of the CENTURY 21 Home Run Derby and CENTURY 21 Mascot Home Run Derby competitions and is presenting sponsor of the Hank Aaron Award Presented by CENTURY 21. Century 21 Real Estate LLC (www.century21.com) is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of more than 126,000 brokers and agents and 6,800 independently owned and operated franchised broker offices in 38 countries and territories worldwide. Century 21 Real Estate Corporation is a subsidiary of Cendant Corporation (NYSE: CD). For more information on Cendant's Real Estate Services Division as well as expert commentary on emerging trends in the real estate industry, visit the Cendant Media Resource Center at www.cendant.com/media. 2005 Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. CENTURY 21 is a licensed trademark to Century 21 Real Estate LLC. Each CENTURY 21 Office is Independently Owned and Operated. Major League Baseball trademarks and copyrights (including Home Run Derby) are used with permission of Major League Baseball Properties, Inc. CENTURY 21 is the official real estate organization of Major League Baseball.
Corey Thomas » Century 21 Real Estate LLC
Phone: (973) 496-7575
Email: Corey.Thomas@Cendant.com

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175 Park Ave
Madison, NJ
7940

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