Arby's(r) Beef's Up Drive-thru Service, Wins National Accolades

Fort Lauderdale, Florida - 3 January, 2000 -

QSR Magazine's annual drive-thru survey of fast-food restaurants has ranked Arby's among its top three finalists. The leading trade publication, along with market research firm Sparagowski & Associates, spearheaded the annual survey based on nearly 16,000 mystery shops of drive-thru's in 49 states. Restaurant drive-thru results were judged on speed, accuracy, menu appearance and speaker clarity. Arby's "Drive-Thru to Excellence" improved the chain's ranking 10 spots -- from 13th to 3rd -- by emphasizing the FAST concept: Friendly, Accurate, Speedy, and Trusted. In-store kits, which included manuals, videotapes and crew meeting guides, were developed for franchisees and managers. Managers were encouraged to staff veteran employees at the drive-thru window while providing incentives like movie tickets and free meals to employees who successfully embraced and practiced the FAST concept. Arby's continues to look for ways to improve drive-thru service, including menu board options that speed customers' decisions, as well as developing advanced portable packaging. Triarc Restaurant Group, a subsidiary of Triarc Companies, Inc. (NYSE: TRY), franchises more than 3,200 single- and co-branded restaurants worldwide, which serve great-tasting, high-quality food in a quick-service environment. System wide sales for 1998 were $2.2 billion. QSR, the only business journal focused specifically on the quick-service restaurant industry, is read by 14,000 franchisers, franchisees, executive managers, and purchasing personnel across more than 170 quick-service chains nationwide and in Canada.

This article has been read 414 times .

Arby??s Restaurant Group, Inc.
1155 Perimeter Center West, 12th Floor
Atlanta, GA
30338

Phone: (877) 273-8607

Website

Edit Listing

View all Arby's News and Press Releases