WingsUp! vs El Pollo Loco Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of WingsUp! vs El Pollo Loco including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  WingsUp! El Pollo Loco
Investment 220000 - 280000 900000 - 1755000
Franchise Fee
Royalty Fee 2%-3%-4%
Advertising Fee
Year Founded 1988 1975
Year Franchised 1996 1980
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  WingsUp! El Pollo Loco
Experience We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.

Financing Options

  WingsUp! El Pollo Loco
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  WingsUp! El Pollo Loco
Training * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support
Support Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
Operations Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans

  WingsUp! El Pollo Loco
US Expansion Arizona, California, Nevada, Texas,
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
WingsUp!
El Pollo Loco
Franchise Fee
WingsUp!
El Pollo Loco
Royalty Fee
WingsUp!
El Pollo Loco 2%-3%-4%
Advertising Fee
WingsUp!
El Pollo Loco
Year Founded
WingsUp! 1988
El Pollo Loco 1975
Year Franchised
WingsUp! 1996
El Pollo Loco 1980
Term Of Agreement
WingsUp!
El Pollo Loco 20 years
Renewal Fee
WingsUp!
El Pollo Loco


Business Experience Requirements

Experience
WingsUp!
El Pollo Loco We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.

Financing Options

 
Franchise Fees
WingsUp!
El Pollo Loco
Start-up Costs
WingsUp!
El Pollo Loco
Equipment
WingsUp!}
El Pollo Loco
Inventory
WingsUp!
El Pollo Loco
Receivables
WingsUp!
El Pollo Loco
Payroll
WingsUp!
El Pollo Loco

Training & Support

Training
WingsUp!
El Pollo Loco * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support
Support
WingsUp!
El Pollo Loco Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing
WingsUp!
El Pollo Loco Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
Operations
WingsUp!
El Pollo Loco Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans

US Expansion
WingsUp!
El Pollo Loco Arizona, California, Nevada, Texas,
Canada Expansion
WingsUp!
El Pollo Loco 0
International Expansion
WingsUp!
El Pollo Loco