Start-Up Costs and Fees |
||
| Wild Bird Centers of America | EarthWise Pets | |
| Investment | 120250 - 195350 | 233000 - 568000 |
| Franchise Fee | 0 | |
| Royalty Fee | 4.50% | 6% |
| Advertising Fee | 1% | |
| Year Founded | 1985 | 2005 |
| Year Franchised | 1990 | 2008 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Wild Bird Centers of America | EarthWise Pets | |
| Experience | Birding hobby knowledge | |
Financing Options |
||
| Wild Bird Centers of America | EarthWise Pets | |
| Franchise Fees | No | Yes |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Wild Bird Centers of America | EarthWise Pets | |
| Training | On-The-Job Training: 40 hours Classroom Training: 80 hours Additional Training: Ongoing | |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | 3% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 5 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Wild Bird Centers of America | EarthWise Pets | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | ||
| International Expansion | Canada, |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Wild Bird Centers of America | |
| EarthWise Pets | |
| Franchise Fee | |
| Wild Bird Centers of America | |
| EarthWise Pets | |
| Royalty Fee | |
| Wild Bird Centers of America | 4.50% |
| EarthWise Pets | 6% |
| Advertising Fee | |
| Wild Bird Centers of America | |
| EarthWise Pets | 1% |
| Year Founded | |
| Wild Bird Centers of America | 1985 |
| EarthWise Pets | 2005 |
| Year Franchised | |
| Wild Bird Centers of America | 1990 |
| EarthWise Pets | 2008 |
| Term Of Agreement | |
| Wild Bird Centers of America | 5 years |
| EarthWise Pets | |
| Renewal Fee | |
| Wild Bird Centers of America | |
| EarthWise Pets | |
Business Experience Requirements |
|
| Experience | |
| Wild Bird Centers of America | Birding hobby knowledge |
| EarthWise Pets | |
Financing Options |
|
| Franchise Fees | |
| Wild Bird Centers of America | No |
| EarthWise Pets | No |
| Start-up Costs | |
| Wild Bird Centers of America | |
| EarthWise Pets | |
| Equipment | |
| Wild Bird Centers of America} | |
| EarthWise Pets | |
| Inventory | |
| Wild Bird Centers of America | |
| EarthWise Pets | |
| Receivables | |
| Wild Bird Centers of America | |
| EarthWise Pets | |
| Payroll | |
| Wild Bird Centers of America | |
| EarthWise Pets | |
Training & Support |
|
| Training | |
| Wild Bird Centers of America | |
| EarthWise Pets | On-The-Job Training: 40 hours Classroom Training: 80 hours Additional Training: Ongoing |
| Support | |
| Wild Bird Centers of America | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| EarthWise Pets | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | |
| Wild Bird Centers of America | Co-op advertising, Ad slicks, National media, Regional advertising |
| EarthWise Pets | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | |
| Wild Bird Centers of America | 3% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 5 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
| EarthWise Pets | |
Expansion Plans |
|
| US Expansion | |
| Wild Bird Centers of America | |
| EarthWise Pets | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Wild Bird Centers of America | |
| EarthWise Pets | |
| International Expansion | |
| Wild Bird Centers of America | Canada, |
| EarthWise Pets | |