Wendy's vs Smashburger Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wendy's vs Smashburger including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Wendy's Smashburger
Investment 318850 - 3689350 743130 - 1404535
Franchise Fee
Royalty Fee 4% 5 - 6%
Advertising Fee 3.5%Nat'l +0.5% Local 2%
Year Founded 0 2007
Year Franchised 0 2008
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Wendy's Smashburger
Experience Wendy's is actively pursuing prospective franchisees who: * Are interested in pursuing multi-unit opportunities through the acquisition of existing restaurants or the development of new restaurants * Are multi-unit operators who have extensive restaurant experience (preferably quick service) with proven leadership skills * Are committed to operational excellence, customer service and a strong willingness to learn and practice the Wendy's business model * Demonstrate exceptional managerial and business acumen * Are committed to the advancement and growth of their business * Have access to adequate capital for reinvestment in Wendy’s Image Activation program and new restaurant development. Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable)

Financing Options

  Wendy's Smashburger
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  Wendy's Smashburger
Training Initial and on-going manager and crew level training programs focus on what is needed to provide Wendy’s --A Cut Above-- total customer experience as well as providing management training on various business skills.
Support Franchisees receive on-going direct support from our skilled operators at the field level. We strive for A-level operations at every restaurant and provide the tools, resources and training to achieve superior customer service levels while maintaining restaurant level profit margins. Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution
Marketing
Operations

Expansion Plans

  Wendy's Smashburger
US Expansion
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Wendy's
Smashburger
Franchise Fee
Wendy's
Smashburger
Royalty Fee
Wendy's 4%
Smashburger 5 - 6%
Advertising Fee
Wendy's 3.5%Nat'l +0.5% Local
Smashburger 2%
Year Founded
Wendy's 0
Smashburger 2007
Year Franchised
Wendy's 0
Smashburger 2008
Term Of Agreement
Wendy's
Smashburger
Renewal Fee
Wendy's
Smashburger none


Business Experience Requirements

Experience
Wendy's Wendy's is actively pursuing prospective franchisees who: * Are interested in pursuing multi-unit opportunities through the acquisition of existing restaurants or the development of new restaurants * Are multi-unit operators who have extensive restaurant experience (preferably quick service) with proven leadership skills * Are committed to operational excellence, customer service and a strong willingness to learn and practice the Wendy's business model * Demonstrate exceptional managerial and business acumen * Are committed to the advancement and growth of their business * Have access to adequate capital for reinvestment in Wendy’s Image Activation program and new restaurant development.
Smashburger Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable)

Financing Options

 
Franchise Fees
Wendy's
Smashburger
Start-up Costs
Wendy's
Smashburger
Equipment
Wendy's}
Smashburger
Inventory
Wendy's
Smashburger
Receivables
Wendy's
Smashburger
Payroll
Wendy's
Smashburger

Training & Support

Training
Wendy's Initial and on-going manager and crew level training programs focus on what is needed to provide Wendy’s --A Cut Above-- total customer experience as well as providing management training on various business skills.
Smashburger
Support
Wendy's Franchisees receive on-going direct support from our skilled operators at the field level. We strive for A-level operations at every restaurant and provide the tools, resources and training to achieve superior customer service levels while maintaining restaurant level profit margins.
Smashburger Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution
Marketing
Wendy's
Smashburger
Operations
Wendy's
Smashburger

Expansion Plans

US Expansion
Wendy's
Smashburger
Canada Expansion
Wendy's 0
Smashburger
International Expansion
Wendy's
Smashburger