Weichert Real Estate vs Realty Direct Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Weichert Real Estate vs Realty Direct including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Weichert Real Estate Realty Direct
Investment 62500 - 324700 39600 - 67700
Franchise Fee 0 0
Royalty Fee 6% 6%
Advertising Fee 2% 0.25%
Year Founded 1969 2001
Year Franchised 2000 2003
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Weichert Real Estate Realty Direct
Experience Industry experience General business experience Marketing skills

Financing Options
  Weichert Real Estate Realty Direct
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support
  Weichert Real Estate Realty Direct
Training Classroom Training: 28.25 hours Additional Training: Annual conference; quarterly workshops (local)
Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Proprietary Software Franchisee Intranet Platform Newsletter, Meetings, Toll-free phone line, Internet, Purchasing cooperatives
Marketing Co-op Advertising National Media Regional Advertising Social media Email marketing Co-op advertising, National media
Operations 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) Franchise can be run from home. 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

Expansion Plans
  Weichert Real Estate Realty Direct
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, West Virginia, Wyoming,
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile
Investment
Weichert Real Estate
Realty Direct
Franchise Fee
Weichert Real Estate
Realty Direct
Royalty Fee
Weichert Real Estate 6%
Realty Direct 6%
Advertising Fee
Weichert Real Estate 2%
Realty Direct 0.25%
Year Founded
Weichert Real Estate 1969
Realty Direct 2001
Year Franchised
Weichert Real Estate 2000
Realty Direct 2003
Term Of Agreement
Weichert Real Estate 7 years
Realty Direct 6 years
Renewal Fee
Weichert Real Estate $1K
Realty Direct $2K


Business Experience Requirements
Experience
Weichert Real Estate
Realty Direct Industry experience General business experience Marketing skills

Financing Options
 
Franchise Fees
Weichert Real Estate No
Realty Direct No
Start-up Costs
Weichert Real Estate
Realty Direct
Equipment
Weichert Real Estate}
Realty Direct
Inventory
Weichert Real Estate
Realty Direct
Receivables
Weichert Real Estate
Realty Direct
Payroll
Weichert Real Estate
Realty Direct

Training & Support
Training
Weichert Real Estate Classroom Training: 28.25 hours Additional Training: Annual conference; quarterly workshops (local)
Realty Direct
Support
Weichert Real Estate Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Proprietary Software Franchisee Intranet Platform
Realty Direct Newsletter, Meetings, Toll-free phone line, Internet, Purchasing cooperatives
Marketing
Weichert Real Estate Co-op Advertising National Media Regional Advertising Social media Email marketing
Realty Direct Co-op advertising, National media
Operations
Weichert Real Estate 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)
Realty Direct Franchise can be run from home. 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

Expansion Plans
US Expansion
Weichert Real Estate Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Realty Direct Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, West Virginia, Wyoming,
Canada Expansion
Weichert Real Estate
Realty Direct
International Expansion
Weichert Real Estate
Realty Direct