Start-Up Costs and Fees |
||
| Truly Nolen | NaturaLawn | |
| Investment | 3600 - 300500 | 47500 - 112650 |
| Franchise Fee | 0 | 0 |
| Royalty Fee | 7% | 7-9% |
| Advertising Fee | none | |
| Year Founded | 1938 | 1987 |
| Year Franchised | 1996 | 1989 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Truly Nolen | NaturaLawn | |
| Experience | General business experience Marketing skills Industry experience is preferred | General business experience Sales and management experience |
Financing Options |
||
| Truly Nolen | NaturaLawn | |
| Franchise Fees | No | No |
| Start-up Costs | No | No |
| Equipment | No | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Truly Nolen | NaturaLawn | |
| Training | At specific training centers | On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations | Franchise can be run from home. 3% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | 16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators) |
Expansion Plans |
||
| Truly Nolen | NaturaLawn | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Truly Nolen | |
| NaturaLawn | |
| Franchise Fee | |
| Truly Nolen | |
| NaturaLawn | |
| Royalty Fee | |
| Truly Nolen | 7% |
| NaturaLawn | 7-9% |
| Advertising Fee | |
| Truly Nolen | |
| NaturaLawn | none |
| Year Founded | |
| Truly Nolen | 1938 |
| NaturaLawn | 1987 |
| Year Franchised | |
| Truly Nolen | 1996 |
| NaturaLawn | 1989 |
| Term Of Agreement | |
| Truly Nolen | 5 years |
| NaturaLawn | 5 years |
| Renewal Fee | |
| Truly Nolen | |
| NaturaLawn | |
Business Experience Requirements |
|
| Experience | |
| Truly Nolen | General business experience Marketing skills Industry experience is preferred |
| NaturaLawn | General business experience Sales and management experience |
Financing Options |
|
| Franchise Fees | |
| Truly Nolen | No |
| NaturaLawn | No |
| Start-up Costs | |
| Truly Nolen | |
| NaturaLawn | |
| Equipment | |
| Truly Nolen} | |
| NaturaLawn | |
| Inventory | |
| Truly Nolen | |
| NaturaLawn | |
| Receivables | |
| Truly Nolen | |
| NaturaLawn | |
| Payroll | |
| Truly Nolen | |
| NaturaLawn | |
Training & Support |
|
| Training | |
| Truly Nolen | At specific training centers |
| NaturaLawn | On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location |
| Support | |
| Truly Nolen | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| NaturaLawn | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
| Marketing | |
| Truly Nolen | Co-op advertising, Ad slicks, National media, Regional advertising |
| NaturaLawn | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations | |
| Truly Nolen | Franchise can be run from home. 3% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
| NaturaLawn | 16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Truly Nolen | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| NaturaLawn | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Truly Nolen | Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory |
| NaturaLawn | |
| International Expansion | |
| Truly Nolen | |
| NaturaLawn | |