The Haven has an impressive potential ROI for a franchise owner. With low overhead, a low start-up cost for a business and applicability in just about any market, the concept is financially sound. A franchise owner after five years in business is projected to do $323,960 in revenue with EBITDA of $65,949 in addition to an operator salary of $56,275. These numbers are extremely impressive in the franchise marketplace and will help make The Haven brand much more marketable and sustainable. We of course will not be guaranteeing any success or levels of profitability, but with a large margin for error, a franchisee can be much less effective than we have projected and still have a successful business. 20 percent ROI plus manager's salary - The rule in the franchise industry is that the business model should be able to do at least a 20% ROI by the end of the second year in business. The Haven model easily allows for this standard with EBITDA in year two at $55,894 and 46% ROI on cash for a franchisee by the end of the second year. Financially speaking, this model is as solid and attractive of an offer as you can find in the franchise marketplace. Operationally sound - The Haven model is operationally structured to be efficient and simple in nature allowing for ease of duplication in new markets. The corporate location of The Haven will be used as a goal and ideal example of what this franchise can become. With good management and the guidance of The Haven's franchise program, a franchisee can strive to build an organization as well-managed and structured as the business in Raleigh, NC. Adaptable nationally - The Haven model is certainly adaptable nationally, the concept is almost indiscriminant of the market it is located in. In all markets, the concept has been very successful and proven the sturdiness of The Haven concept. In most parts of the U.S., the population of seniors is increasing as well as the number of disabled people who need home care services. This is a booming market that with good marketing and motivated franchisees could work just about anywhere it seems. Public acceptance - The American public wants to be at home when they need extra care. The idea of going to a nursing home or assisted living facility is generally looked down upon. The key will be for The Haven to continue to provide professional, high-quality service with a focus on truly providing great care to the Residents. That will continue to build brand equity and value for The Haven throughout the franchise system.