The Counter vs Smashburger Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Counter vs Smashburger including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  The Counter Smashburger
Investment 711133 - 1939750 743130 - 1404535
Franchise Fee
Royalty Fee 6% 5 - 6%
Advertising Fee 2% 2%
Year Founded 2003 2007
Year Franchised 2005 2008
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  The Counter Smashburger
Experience Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable)

Financing Options

  The Counter Smashburger
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  The Counter Smashburger
Training On-The-Job Training: 964 hours Classroom Training: 164 hours
Support Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed

Expansion Plans

  The Counter Smashburger
US Expansion
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
The Counter
Smashburger
Franchise Fee
The Counter
Smashburger
Royalty Fee
The Counter 6%
Smashburger 5 - 6%
Advertising Fee
The Counter 2%
Smashburger 2%
Year Founded
The Counter 2003
Smashburger 2007
Year Franchised
The Counter 2005
Smashburger 2008
Term Of Agreement
The Counter
Smashburger
Renewal Fee
The Counter
Smashburger none


Business Experience Requirements

Experience
The Counter
Smashburger Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable)

Financing Options

 
Franchise Fees
The Counter
Smashburger
Start-up Costs
The Counter
Smashburger
Equipment
The Counter}
Smashburger
Inventory
The Counter
Smashburger
Receivables
The Counter
Smashburger
Payroll
The Counter
Smashburger

Training & Support

Training
The Counter On-The-Job Training: 964 hours Classroom Training: 164 hours
Smashburger
Support
The Counter Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Smashburger Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution
Marketing
The Counter Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Smashburger
Operations
The Counter Absentee Ownership Allowed
Smashburger

Expansion Plans

US Expansion
The Counter
Smashburger
Canada Expansion
The Counter 0
Smashburger
International Expansion
The Counter
Smashburger