The Counter vs Hamburger Mary's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Counter vs Hamburger Mary's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  The Counter Hamburger Mary's
Investment 711133 - 1939750 417150 - 955500
Franchise Fee 0
Royalty Fee 6% 4% (on first $150K monthly gross), 3% (on monthly gross above $150K)
Advertising Fee 2%
Year Founded 2003 1972
Year Franchised 2005 1999
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  The Counter Hamburger Mary's
Experience Industry experience One partner must have bar/restaurant management experience

Financing Options

  The Counter Hamburger Mary's
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  The Counter Hamburger Mary's
Training On-The-Job Training: 964 hours Classroom Training: 164 hours
Support Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed 8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans

  The Counter Hamburger Mary's
US Expansion
Canada Expansion 0
International Expansion Australia,New Zealand, Mexico, Western Europe,

Start-Up Costs and Fees Mobile

Investment
The Counter
Hamburger Mary's
Franchise Fee
The Counter
Hamburger Mary's
Royalty Fee
The Counter 6%
Hamburger Mary's 4% (on first $150K monthly gross), 3% (on monthly gross above $150K)
Advertising Fee
The Counter 2%
Hamburger Mary's
Year Founded
The Counter 2003
Hamburger Mary's 1972
Year Franchised
The Counter 2005
Hamburger Mary's 1999
Term Of Agreement
The Counter
Hamburger Mary's 5 years
Renewal Fee
The Counter
Hamburger Mary's


Business Experience Requirements

Experience
The Counter
Hamburger Mary's Industry experience One partner must have bar/restaurant management experience

Financing Options

 
Franchise Fees
The Counter
Hamburger Mary's
Start-up Costs
The Counter
Hamburger Mary's
Equipment
The Counter}
Hamburger Mary's
Inventory
The Counter
Hamburger Mary's
Receivables
The Counter
Hamburger Mary's
Payroll
The Counter
Hamburger Mary's

Training & Support

Training
The Counter On-The-Job Training: 964 hours Classroom Training: 164 hours
Hamburger Mary's
Support
The Counter Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Hamburger Mary's Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations
Marketing
The Counter Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Hamburger Mary's
Operations
The Counter Absentee Ownership Allowed
Hamburger Mary's 8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans

US Expansion
The Counter
Hamburger Mary's
Canada Expansion
The Counter 0
Hamburger Mary's
International Expansion
The Counter
Hamburger Mary's Australia,New Zealand, Mexico, Western Europe,