The Counter vs Burger King Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Counter vs Burger King including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  The Counter Burger King
Investment 711133 - 1939750 333100 - 3398600
Franchise Fee 0
Royalty Fee 6% 4.50%
Advertising Fee 2% 4%
Year Founded 2003 1954
Year Franchised 2005 1961
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  The Counter Burger King
Experience Industry experience General business experience Marketing skills

Financing Options

  The Counter Burger King
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  The Counter Burger King
Training On-The-Job Training: 964 hours Classroom Training: 164 hours Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time.
Support Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Co-op advertising, National media, Regional advertising
Operations Absentee Ownership Allowed

Expansion Plans

  The Counter Burger King
US Expansion
Canada Expansion 0
International Expansion Africa, Asia, Canada, Eastern Europe, Middle East, Western Europe,

Start-Up Costs and Fees Mobile

Investment
The Counter
Burger King
Franchise Fee
The Counter
Burger King
Royalty Fee
The Counter 6%
Burger King 4.50%
Advertising Fee
The Counter 2%
Burger King 4%
Year Founded
The Counter 2003
Burger King 1954
Year Franchised
The Counter 2005
Burger King 1961
Term Of Agreement
The Counter
Burger King 20 years
Renewal Fee
The Counter
Burger King $50K


Business Experience Requirements

Experience
The Counter
Burger King Industry experience General business experience Marketing skills

Financing Options

 
Franchise Fees
The Counter
Burger King
Start-up Costs
The Counter
Burger King
Equipment
The Counter}
Burger King
Inventory
The Counter
Burger King
Receivables
The Counter
Burger King
Payroll
The Counter
Burger King

Training & Support

Training
The Counter On-The-Job Training: 964 hours Classroom Training: 164 hours
Burger King Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time.
Support
The Counter Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Burger King Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations
Marketing
The Counter Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Burger King Co-op advertising, National media, Regional advertising
Operations
The Counter Absentee Ownership Allowed
Burger King

Expansion Plans

US Expansion
The Counter
Burger King
Canada Expansion
The Counter 0
Burger King
International Expansion
The Counter
Burger King Africa, Asia, Canada, Eastern Europe, Middle East, Western Europe,