Start-Up Costs and Fees |
||
| The Counter | A & W Restaurants | |
| Investment | 711133 - 1939750 | 269000 - 1213000 |
| Franchise Fee | 0 | |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 2% | 5% |
| Year Founded | 2003 | 1919 |
| Year Franchised | 2005 | 1925 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| The Counter | A & W Restaurants | |
| Experience | Industry experience General business experience Marketing skills | |
Financing Options |
||
| The Counter | A & W Restaurants | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| The Counter | A & W Restaurants | |
| Training | On-The-Job Training: 964 hours Classroom Training: 164 hours | Before your restaurant opens, we provide six weeks of intensive in-store training for you and, in some instances, your key management people. The training takes place at an established A&W restaurant, usually in the same province where the restaurant will be located. From being shown the secrets of battering and breading A&W's handmade onion rings, to learning detailed information about how to create an efficient operation and positive work environment, you'll gain the knowledge and the confidence to achieve success in your own restaurant. |
| Support | Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | The moment you become an A&W franchisee, you can expect complete and unrivaled support for your business and the A&W brand, all with the sole purpose of helping you to succeed. Operational support As your A&W restaurant settles into its regular routine, A&W business managers provide ongoing guidance with operational aspects of your business such as staffing, cost management and local marketing. Our business managers are an extraordinarily experienced team of senior managers whose job is to help you succeed. You'll also be invited to attend regular regional meetings and national conventions, where you'll gain new knowledge and share ideas with senior management and other A&W franchisees. In no time, you'll become a part of our energetic, results-oriented A&W team. Internal communication With over 50 years of experience as a franchise company in Canada, we have learned that communication is a crucial element of any successful franchise organization. The A&W Xchange, a private intranet site developed exclusively for the use of A&W operators and Head Office personnel, provides an outstanding vehicle for daily, real-time communication within the A&W family. You will also have access to a toll-free line for use in contacting Head Office. Internal standards boards and councils Decisions about ongoing operating standards and menu content are conducted through our Standards Board, an executive body comprised of franchisees elected in their region and a number of senior corporate managers. In a similar way, decisions about advertising expenditures and national promotional programs are made by a group of elected franchisees and corporate personnel who serve on our National Advertising Advisory Council. These two bodies give strong evidence of how, by working together, we develop marketing and operational programs that will help grow your business. |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Local store marketing is not just a catchphrase around the A&W family, but a way of life. Each restaurant is unique, and will have a marketing plan tailored to fit it. We understand that there is no one-size-fits-all approach. The A&W Marketing Team and each restaurant's Franchise Growth Leader work one-on-one with Franchise Partners to help develop a marketing strategy, budget, and implementation tactics. |
| Operations | Absentee Ownership Allowed | Franchisees required to buy multiple units/master licenses Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
||
| The Counter | A & W Restaurants | |
| US Expansion | ||
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| The Counter | |
| A & W Restaurants | |
| Franchise Fee | |
| The Counter | |
| A & W Restaurants | |
| Royalty Fee | |
| The Counter | 6% |
| A & W Restaurants | 5% |
| Advertising Fee | |
| The Counter | 2% |
| A & W Restaurants | 5% |
| Year Founded | |
| The Counter | 2003 |
| A & W Restaurants | 1919 |
| Year Franchised | |
| The Counter | 2005 |
| A & W Restaurants | 1925 |
| Term Of Agreement | |
| The Counter | |
| A & W Restaurants | 20 years |
| Renewal Fee | |
| The Counter | |
| A & W Restaurants | |
Business Experience Requirements |
|
| Experience | |
| The Counter | |
| A & W Restaurants | Industry experience General business experience Marketing skills |
Financing Options |
|
| Franchise Fees | |
| The Counter | |
| A & W Restaurants | |
| Start-up Costs | |
| The Counter | |
| A & W Restaurants | |
| Equipment | |
| The Counter} | |
| A & W Restaurants | |
| Inventory | |
| The Counter | |
| A & W Restaurants | |
| Receivables | |
| The Counter | |
| A & W Restaurants | |
| Payroll | |
| The Counter | |
| A & W Restaurants | |
Training & Support |
|
| Training | |
| The Counter | On-The-Job Training: 964 hours Classroom Training: 164 hours |
| A & W Restaurants | Before your restaurant opens, we provide six weeks of intensive in-store training for you and, in some instances, your key management people. The training takes place at an established A&W restaurant, usually in the same province where the restaurant will be located. From being shown the secrets of battering and breading A&W's handmade onion rings, to learning detailed information about how to create an efficient operation and positive work environment, you'll gain the knowledge and the confidence to achieve success in your own restaurant. |
| Support | |
| The Counter | Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
| A & W Restaurants | The moment you become an A&W franchisee, you can expect complete and unrivaled support for your business and the A&W brand, all with the sole purpose of helping you to succeed. Operational support As your A&W restaurant settles into its regular routine, A&W business managers provide ongoing guidance with operational aspects of your business such as staffing, cost management and local marketing. Our business managers are an extraordinarily experienced team of senior managers whose job is to help you succeed. You'll also be invited to attend regular regional meetings and national conventions, where you'll gain new knowledge and share ideas with senior management and other A&W franchisees. In no time, you'll become a part of our energetic, results-oriented A&W team. Internal communication With over 50 years of experience as a franchise company in Canada, we have learned that communication is a crucial element of any successful franchise organization. The A&W Xchange, a private intranet site developed exclusively for the use of A&W operators and Head Office personnel, provides an outstanding vehicle for daily, real-time communication within the A&W family. You will also have access to a toll-free line for use in contacting Head Office. Internal standards boards and councils Decisions about ongoing operating standards and menu content are conducted through our Standards Board, an executive body comprised of franchisees elected in their region and a number of senior corporate managers. In a similar way, decisions about advertising expenditures and national promotional programs are made by a group of elected franchisees and corporate personnel who serve on our National Advertising Advisory Council. These two bodies give strong evidence of how, by working together, we develop marketing and operational programs that will help grow your business. |
| Marketing | |
| The Counter | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| A & W Restaurants | Local store marketing is not just a catchphrase around the A&W family, but a way of life. Each restaurant is unique, and will have a marketing plan tailored to fit it. We understand that there is no one-size-fits-all approach. The A&W Marketing Team and each restaurant's Franchise Growth Leader work one-on-one with Franchise Partners to help develop a marketing strategy, budget, and implementation tactics. |
| Operations | |
| The Counter | Absentee Ownership Allowed |
| A & W Restaurants | Franchisees required to buy multiple units/master licenses Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
|
| US Expansion | |
| The Counter | |
| A & W Restaurants | |
| Canada Expansion | |
| The Counter | 0 |
| A & W Restaurants | |
| International Expansion | |
| The Counter | |
| A & W Restaurants | |