The Brass Tap vs World of Beer Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Brass Tap vs World of Beer including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  The Brass Tap World of Beer
Investment 780925 - 1318525 800000 - 1100000
Franchise Fee
Royalty Fee 4% 6%
Advertising Fee 1.50% 0.5%Nat'l+1.5%Local
Year Founded 2008 2007
Year Franchised 2010 2009
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  The Brass Tap World of Beer
Experience No previous franchise or pub experience necessary. Multi-unit agreements available. * Liquid Assets Over $200,000 * Net Worth Above $850,000 * Credit Score of 680 or Above * Food and Beverage Industry Experience Preferred * Business Ownership and Employee Management Experience Preferred * Commitment to Protecting and Enhancing the World of Beer Brand Integrity * A Passion for Good Beer

Financing Options

  The Brass Tap World of Beer
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  The Brass Tap World of Beer
Training On-The-Job Training: 196 hours Classroom Training: 96 hours Additional Training: At corporate training store Prior to the opening of a new tavern, we provide an extensive training program for you and your management team. The program includes topics such as product knowledge and history, customer service fundamentals, employee motivation, advertising, accounting & record keeping, purchasing, inventory management, point-of-sale (POS) system operation, and staff duties. In addition to the initial management training program, we send a certified trainer to your tavern to offer hands-on assistance during the opening of your World of Beer. After the initial opening, a field representative will make periodic visits to help make sure that these core competencies remain in place.
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform We are constantly improving and refining every aspect of the business by conducting research in the areas of product development, culinary innovation, information systems, operational methods and techniques, and marketing and advertising. As new business practices are developed and operating efficiencies are discovered, they are shared within the WOB franchise community.
Marketing Co-op Advertising Ad Templates Regional Advertising Social media Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 10 - 20

Expansion Plans

  The Brass Tap World of Beer
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe

Start-Up Costs and Fees Mobile

Investment
The Brass Tap
World of Beer
Franchise Fee
The Brass Tap
World of Beer
Royalty Fee
The Brass Tap 4%
World of Beer 6%
Advertising Fee
The Brass Tap 1.50%
World of Beer 0.5%Nat'l+1.5%Local
Year Founded
The Brass Tap 2008
World of Beer 2007
Year Franchised
The Brass Tap 2010
World of Beer 2009
Term Of Agreement
The Brass Tap 10 years
World of Beer
Renewal Fee
The Brass Tap
World of Beer


Business Experience Requirements

Experience
The Brass Tap No previous franchise or pub experience necessary. Multi-unit agreements available.
World of Beer * Liquid Assets Over $200,000 * Net Worth Above $850,000 * Credit Score of 680 or Above * Food and Beverage Industry Experience Preferred * Business Ownership and Employee Management Experience Preferred * Commitment to Protecting and Enhancing the World of Beer Brand Integrity * A Passion for Good Beer

Financing Options

 
Franchise Fees
The Brass Tap
World of Beer
Start-up Costs
The Brass Tap
World of Beer
Equipment
The Brass Tap}
World of Beer
Inventory
The Brass Tap
World of Beer
Receivables
The Brass Tap
World of Beer
Payroll
The Brass Tap
World of Beer

Training & Support

Training
The Brass Tap On-The-Job Training: 196 hours Classroom Training: 96 hours Additional Training: At corporate training store
World of Beer Prior to the opening of a new tavern, we provide an extensive training program for you and your management team. The program includes topics such as product knowledge and history, customer service fundamentals, employee motivation, advertising, accounting & record keeping, purchasing, inventory management, point-of-sale (POS) system operation, and staff duties. In addition to the initial management training program, we send a certified trainer to your tavern to offer hands-on assistance during the opening of your World of Beer. After the initial opening, a field representative will make periodic visits to help make sure that these core competencies remain in place.
Support
The Brass Tap Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
World of Beer We are constantly improving and refining every aspect of the business by conducting research in the areas of product development, culinary innovation, information systems, operational methods and techniques, and marketing and advertising. As new business practices are developed and operating efficiencies are discovered, they are shared within the WOB franchise community.
Marketing
The Brass Tap Co-op Advertising Ad Templates Regional Advertising Social media Email marketing Loyalty program/app
World of Beer
Operations
The Brass Tap Absentee Ownership Allowed Number of Employees Required to Run: 10 - 20
World of Beer

Expansion Plans

US Expansion
The Brass Tap Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
World of Beer Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
The Brass Tap
World of Beer
International Expansion
The Brass Tap
World of Beer Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe