The Brass Tap vs Craft Beer Cellar Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Brass Tap vs Craft Beer Cellar including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  The Brass Tap Craft Beer Cellar
Investment 780925 - 1318525 60325 - 182000
Franchise Fee
Royalty Fee 4% 2%
Advertising Fee 1.50%
Year Founded 2008 2010
Year Franchised 2010 2013
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  The Brass Tap Craft Beer Cellar
Experience No previous franchise or pub experience necessary. Multi-unit agreements available. Passion for Craft Beer, Beer Education & People (must have a base knowledge & understanding of beer and customer service) Desire to work for yourself $10.000 Franchise Fee 2% Royalties $45,000 - $100,000 initial investment, including Franchise Fee (finacial variable for location, size, etc.) 750 3500 Square Feet

Financing Options
  The Brass Tap Craft Beer Cellar
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support
  The Brass Tap Craft Beer Cellar
Training On-The-Job Training: 196 hours Classroom Training: 96 hours Additional Training: At corporate training store
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform We have a team of six (including the co-founders) that will work with you on everything from social media & marketing, real estate, ordering and sales projections, from the moment you decide to join our team until . . . forever!
Marketing Co-op Advertising Ad Templates Regional Advertising Social media Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 10 - 20

Expansion Plans
  The Brass Tap Craft Beer Cellar
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming Arizona, California, Georgia, Illinois, Kentucky, Louisiana, Massachusetts, Michigan, Missouri, New Hampshire, New York, North Carolina, Ohio, Texas, Vermont, Washington, Wisconsin
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile
Investment
The Brass Tap
Craft Beer Cellar
Franchise Fee
The Brass Tap
Craft Beer Cellar
Royalty Fee
The Brass Tap 4%
Craft Beer Cellar 2%
Advertising Fee
The Brass Tap 1.50%
Craft Beer Cellar
Year Founded
The Brass Tap 2008
Craft Beer Cellar 2010
Year Franchised
The Brass Tap 2010
Craft Beer Cellar 2013
Term Of Agreement
The Brass Tap 10 years
Craft Beer Cellar
Renewal Fee
The Brass Tap
Craft Beer Cellar


Business Experience Requirements
Experience
The Brass Tap No previous franchise or pub experience necessary. Multi-unit agreements available.
Craft Beer Cellar Passion for Craft Beer, Beer Education & People (must have a base knowledge & understanding of beer and customer service) Desire to work for yourself $10.000 Franchise Fee 2% Royalties $45,000 - $100,000 initial investment, including Franchise Fee (finacial variable for location, size, etc.) 750 3500 Square Feet

Financing Options
 
Franchise Fees
The Brass Tap
Craft Beer Cellar
Start-up Costs
The Brass Tap
Craft Beer Cellar
Equipment
The Brass Tap}
Craft Beer Cellar
Inventory
The Brass Tap
Craft Beer Cellar
Receivables
The Brass Tap
Craft Beer Cellar
Payroll
The Brass Tap
Craft Beer Cellar

Training & Support
Training
The Brass Tap On-The-Job Training: 196 hours Classroom Training: 96 hours Additional Training: At corporate training store
Craft Beer Cellar
Support
The Brass Tap Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Craft Beer Cellar We have a team of six (including the co-founders) that will work with you on everything from social media & marketing, real estate, ordering and sales projections, from the moment you decide to join our team until . . . forever!
Marketing
The Brass Tap Co-op Advertising Ad Templates Regional Advertising Social media Email marketing Loyalty program/app
Craft Beer Cellar
Operations
The Brass Tap Absentee Ownership Allowed Number of Employees Required to Run: 10 - 20
Craft Beer Cellar

Expansion Plans
US Expansion
The Brass Tap Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Craft Beer Cellar Arizona, California, Georgia, Illinois, Kentucky, Louisiana, Massachusetts, Michigan, Missouri, New Hampshire, New York, North Carolina, Ohio, Texas, Vermont, Washington, Wisconsin
Canada Expansion
The Brass Tap
Craft Beer Cellar
International Expansion
The Brass Tap
Craft Beer Cellar