sweetFrog vs Wendy's Milk Bar Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of sweetFrog vs Wendy's Milk Bar including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  sweetFrog Wendy's Milk Bar
Investment 95600 - 477500 100000 - 210000
Franchise Fee
Royalty Fee 5%
Advertising Fee 1.50%
Year Founded 2009 1979
Year Franchised 2012 0
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  sweetFrog Wendy's Milk Bar
Experience Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee.

Financing Options
  sweetFrog Wendy's Milk Bar
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support
  sweetFrog Wendy's Milk Bar
Training On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs.
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees.
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics.
Operations 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).

Expansion Plans
  sweetFrog Wendy's Milk Bar
US Expansion Nationwide,
Canada Expansion Nationwide,
International Expansion Worldwide, Australia, New Zealand

Start-Up Costs and Fees Mobile
Investment
sweetFrog
Wendy's Milk Bar
Franchise Fee
sweetFrog
Wendy's Milk Bar
Royalty Fee
sweetFrog 5%
Wendy's Milk Bar
Advertising Fee
sweetFrog 1.50%
Wendy's Milk Bar
Year Founded
sweetFrog 2009
Wendy's Milk Bar 1979
Year Franchised
sweetFrog 2012
Wendy's Milk Bar 0
Term Of Agreement
sweetFrog 10 years
Wendy's Milk Bar
Renewal Fee
sweetFrog
Wendy's Milk Bar


Business Experience Requirements
Experience
sweetFrog
Wendy's Milk Bar Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee.

Financing Options
 
Franchise Fees
sweetFrog
Wendy's Milk Bar
Start-up Costs
sweetFrog
Wendy's Milk Bar
Equipment
sweetFrog}
Wendy's Milk Bar
Inventory
sweetFrog
Wendy's Milk Bar
Receivables
sweetFrog
Wendy's Milk Bar
Payroll
sweetFrog
Wendy's Milk Bar

Training & Support
Training
sweetFrog On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed
Wendy's Milk Bar When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs.
Support
sweetFrog Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Wendy's Milk Bar Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees.
Marketing
sweetFrog Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Wendy's Milk Bar As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics.
Operations
sweetFrog 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).
Wendy's Milk Bar

Expansion Plans
US Expansion
sweetFrog Nationwide,
Wendy's Milk Bar
Canada Expansion
sweetFrog Nationwide,
Wendy's Milk Bar
International Expansion
sweetFrog Worldwide,
Wendy's Milk Bar Australia, New Zealand