Second Cup vs Biggby Coffee Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Second Cup vs Biggby Coffee including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Second Cup Biggby Coffee
Investment 300000 - 500000 189550 - 378600
Franchise Fee
Royalty Fee 7.50% 6%
Advertising Fee 2% 3%
Year Founded 1975 1994
Year Franchised 1975 1999
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Second Cup Biggby Coffee
Experience Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.

Financing Options

  Second Cup Biggby Coffee
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  Second Cup Biggby Coffee
Training As a new franchisee, you will participate in one of the most comprehensive training programs in the industry. You will start by attending 3 weeks of comprehensive classroom training that covers coffee and tea, our menu, managing a successful cafe, human resources, and much more. Upon completion, you'll spend an additional 3 weeks in your market (whenever possible) working directly in a cafe. Prior to opening your doors, we will help train your staff and assist you in all aspects of opening your store. On-The-Job Training: 144 hours Classroom Training: 86 hours Additional Training: On-the-job training
Support All throughout the franchise process, you will have the ongoing support and expertise of our staff. This comes in many forms of assistance: site selection, lease negotiation, business plan format and wording, build out and equipment recommendations, etc...Once open, you then have access to numerous support programs ranging from quarterly visits, mystery shops, customer surveys, our Franchise Resource Center and many other things, including ongoing contact with our staff and support team. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing BIGGBY COFFEE has an annual promotions calendar for in-store marketing of beverages, food items and merchandise - all designed to grab your customer's attention. BIGGBY also designs and develops advertising materials for direct mail, billboards and print media, as well as radio commercials. BIGGBY's Marketing Department is also available to answer questions, assist you through your Grand Opening and help design and develop custom programs to expand your customer base and increase your sales. Co-op Advertising Ad Templates Regional Advertising Social media Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15

Expansion Plans

  Second Cup Biggby Coffee
US Expansion
Canada Expansion Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory
International Expansion Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe

Start-Up Costs and Fees Mobile

Investment
Second Cup
Biggby Coffee
Franchise Fee
Second Cup
Biggby Coffee
Royalty Fee
Second Cup 7.50%
Biggby Coffee 6%
Advertising Fee
Second Cup 2%
Biggby Coffee 3%
Year Founded
Second Cup 1975
Biggby Coffee 1994
Year Franchised
Second Cup 1975
Biggby Coffee 1999
Term Of Agreement
Second Cup
Biggby Coffee 10 years
Renewal Fee
Second Cup
Biggby Coffee $3,000


Business Experience Requirements

Experience
Second Cup Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.
Biggby Coffee

Financing Options

 
Franchise Fees
Second Cup
Biggby Coffee
Start-up Costs
Second Cup
Biggby Coffee
Equipment
Second Cup}
Biggby Coffee
Inventory
Second Cup
Biggby Coffee
Receivables
Second Cup
Biggby Coffee
Payroll
Second Cup
Biggby Coffee

Training & Support

Training
Second Cup
Biggby Coffee As a new franchisee, you will participate in one of the most comprehensive training programs in the industry. You will start by attending 3 weeks of comprehensive classroom training that covers coffee and tea, our menu, managing a successful cafe, human resources, and much more. Upon completion, you'll spend an additional 3 weeks in your market (whenever possible) working directly in a cafe. Prior to opening your doors, we will help train your staff and assist you in all aspects of opening your store. On-The-Job Training: 144 hours Classroom Training: 86 hours Additional Training: On-the-job training
Support
Second Cup
Biggby Coffee All throughout the franchise process, you will have the ongoing support and expertise of our staff. This comes in many forms of assistance: site selection, lease negotiation, business plan format and wording, build out and equipment recommendations, etc...Once open, you then have access to numerous support programs ranging from quarterly visits, mystery shops, customer surveys, our Franchise Resource Center and many other things, including ongoing contact with our staff and support team. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing
Second Cup
Biggby Coffee BIGGBY COFFEE has an annual promotions calendar for in-store marketing of beverages, food items and merchandise - all designed to grab your customer's attention. BIGGBY also designs and develops advertising materials for direct mail, billboards and print media, as well as radio commercials. BIGGBY's Marketing Department is also available to answer questions, assist you through your Grand Opening and help design and develop custom programs to expand your customer base and increase your sales. Co-op Advertising Ad Templates Regional Advertising Social media Email marketing Loyalty program/app
Operations
Second Cup
Biggby Coffee Absentee Ownership Allowed Number of Employees Required to Run: 15

Expansion Plans

US Expansion
Second Cup
Biggby Coffee
Canada Expansion
Second Cup Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory
Biggby Coffee
International Expansion
Second Cup Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe
Biggby Coffee