Start-Up Costs and Fees |
||
| Rockin' Baja Lobster | Coconut's Fish Cafe | |
| Investment | 240400 - 1200000 | 412750 - 808750 |
| Franchise Fee | ||
| Royalty Fee | 5% | 7% |
| Advertising Fee | 1% | |
| Year Founded | 1992 | 2009 |
| Year Franchised | 2004 | 2013 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Rockin' Baja Lobster | Coconut's Fish Cafe | |
| Experience | Industry experience General business experience | |
Financing Options |
||
| Rockin' Baja Lobster | Coconut's Fish Cafe | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Rockin' Baja Lobster | Coconut's Fish Cafe | |
| Training | Additional Training: At existing franchise store | |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Grand Opening Online Support Field Operations |
| Marketing | Co-op advertising, National media, Regional advertising | |
| Operations | International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 |
Expansion Plans |
||
| Rockin' Baja Lobster | Coconut's Fish Cafe | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Rockin' Baja Lobster | |
| Coconut's Fish Cafe | |
| Franchise Fee | |
| Rockin' Baja Lobster | |
| Coconut's Fish Cafe | |
| Royalty Fee | |
| Rockin' Baja Lobster | 5% |
| Coconut's Fish Cafe | 7% |
| Advertising Fee | |
| Rockin' Baja Lobster | |
| Coconut's Fish Cafe | 1% |
| Year Founded | |
| Rockin' Baja Lobster | 1992 |
| Coconut's Fish Cafe | 2009 |
| Year Franchised | |
| Rockin' Baja Lobster | 2004 |
| Coconut's Fish Cafe | 2013 |
| Term Of Agreement | |
| Rockin' Baja Lobster | 10 years |
| Coconut's Fish Cafe | |
| Renewal Fee | |
| Rockin' Baja Lobster | |
| Coconut's Fish Cafe | |
Business Experience Requirements |
|
| Experience | |
| Rockin' Baja Lobster | Industry experience General business experience |
| Coconut's Fish Cafe | |
Financing Options |
|
| Franchise Fees | |
| Rockin' Baja Lobster | No |
| Coconut's Fish Cafe | No |
| Start-up Costs | |
| Rockin' Baja Lobster | |
| Coconut's Fish Cafe | |
| Equipment | |
| Rockin' Baja Lobster} | |
| Coconut's Fish Cafe | |
| Inventory | |
| Rockin' Baja Lobster | |
| Coconut's Fish Cafe | |
| Receivables | |
| Rockin' Baja Lobster | |
| Coconut's Fish Cafe | |
| Payroll | |
| Rockin' Baja Lobster | |
| Coconut's Fish Cafe | |
Training & Support |
|
| Training | |
| Rockin' Baja Lobster | |
| Coconut's Fish Cafe | Additional Training: At existing franchise store |
| Support | |
| Rockin' Baja Lobster | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Coconut's Fish Cafe | Grand Opening Online Support Field Operations |
| Marketing | |
| Rockin' Baja Lobster | Co-op advertising, National media, Regional advertising |
| Coconut's Fish Cafe | |
| Operations | |
| Rockin' Baja Lobster | International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
| Coconut's Fish Cafe | Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 |
Expansion Plans |
|
| US Expansion | |
| Rockin' Baja Lobster | |
| Coconut's Fish Cafe | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Rockin' Baja Lobster | 0 |
| Coconut's Fish Cafe | |
| International Expansion | |
| Rockin' Baja Lobster | |
| Coconut's Fish Cafe | |