Rita's vs Bruster's Real Ice Cream Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Rita's vs Bruster's Real Ice Cream including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Rita's Bruster's Real Ice Cream
Investment 15100 - 435000 229200 - 1315000
Franchise Fee 0 0
Royalty Fee 6.50% 5%
Advertising Fee 3% 3%
Year Founded 1984 1989
Year Franchised 1989 1993
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Rita's Bruster's Real Ice Cream
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

  Rita's Bruster's Real Ice Cream
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Rita's Bruster's Real Ice Cream
Training 5 days at Cool University and 4 days on site On-The-Job Training: 68 hours Classroom Training: 12 hours
Support Cool Support Center, newsletter, meetings, toll-free phone line, grand opening, security/safety procedures, field operations/evaluations *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Ad slicks, National media, Regional advertising Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: average 2 full-time, 15 part-time Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

  Rita's Bruster's Real Ice Cream
US Expansion Connecticut, Illinois, Indiana, Kentucky, Massachusetts, New Hampshire, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, West Virginia Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Rita's
Bruster's Real Ice Cream
Franchise Fee
Rita's
Bruster's Real Ice Cream
Royalty Fee
Rita's 6.50%
Bruster's Real Ice Cream 5%
Advertising Fee
Rita's 3%
Bruster's Real Ice Cream 3%
Year Founded
Rita's 1984
Bruster's Real Ice Cream 1989
Year Franchised
Rita's 1989
Bruster's Real Ice Cream 1993
Term Of Agreement
Rita's 10 years
Bruster's Real Ice Cream 10 years
Renewal Fee
Rita's 50% of current franchise fee
Bruster's Real Ice Cream


Business Experience Requirements

Experience
Rita's
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

 
Franchise Fees
Rita's No
Bruster's Real Ice Cream No
Start-up Costs
Rita's
Bruster's Real Ice Cream
Equipment
Rita's}
Bruster's Real Ice Cream
Inventory
Rita's
Bruster's Real Ice Cream
Receivables
Rita's
Bruster's Real Ice Cream
Payroll
Rita's
Bruster's Real Ice Cream

Training & Support

Training
Rita's 5 days at Cool University and 4 days on site
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Support
Rita's Cool Support Center, newsletter, meetings, toll-free phone line, grand opening, security/safety procedures, field operations/evaluations
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing
Rita's Ad slicks, National media, Regional advertising
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Rita's 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: average 2 full-time, 15 part-time
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

US Expansion
Rita's Connecticut, Illinois, Indiana, Kentucky, Massachusetts, New Hampshire, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, West Virginia
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion
Rita's
Bruster's Real Ice Cream
International Expansion
Rita's
Bruster's Real Ice Cream