Realty Direct vs Century 21 Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Realty Direct vs Century 21 including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Realty Direct Century 21
Investment 39600 - 67700 24700 - 451350
Franchise Fee 0 0
Royalty Fee 6% 6%
Advertising Fee 0.25% 2%
Year Founded 2001 1971
Year Franchised 2003 1972
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Realty Direct Century 21
Experience Industry experience General business experience Marketing skills Industry experience General business experience Marketing skills

Financing Options
  Realty Direct Century 21
 
Franchise Fees No Yes
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support
  Realty Direct Century 21
Training
Support Newsletter, Meetings, Toll-free phone line, Internet, Purchasing cooperatives Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations
Marketing Co-op advertising, National media Co-op advertising, Ad slicks, National media, Regional advertising
Operations Franchise can be run from home. 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) Absentee ownership of franchise is NOT allowed.

Expansion Plans
  Realty Direct Century 21
US Expansion Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, West Virginia, Wyoming,
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile
Investment
Realty Direct
Century 21
Franchise Fee
Realty Direct
Century 21
Royalty Fee
Realty Direct 6%
Century 21 6%
Advertising Fee
Realty Direct 0.25%
Century 21 2%
Year Founded
Realty Direct 2001
Century 21 1971
Year Franchised
Realty Direct 2003
Century 21 1972
Term Of Agreement
Realty Direct 6 years
Century 21 10 years
Renewal Fee
Realty Direct $2K
Century 21


Business Experience Requirements
Experience
Realty Direct Industry experience General business experience Marketing skills
Century 21 Industry experience General business experience Marketing skills

Financing Options
 
Franchise Fees
Realty Direct No
Century 21 No
Start-up Costs
Realty Direct
Century 21
Equipment
Realty Direct}
Century 21
Inventory
Realty Direct
Century 21
Receivables
Realty Direct
Century 21
Payroll
Realty Direct
Century 21

Training & Support
Training
Realty Direct
Century 21
Support
Realty Direct Newsletter, Meetings, Toll-free phone line, Internet, Purchasing cooperatives
Century 21 Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations
Marketing
Realty Direct Co-op advertising, National media
Century 21 Co-op advertising, Ad slicks, National media, Regional advertising
Operations
Realty Direct Franchise can be run from home. 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)
Century 21 Absentee ownership of franchise is NOT allowed.

Expansion Plans
US Expansion
Realty Direct Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, West Virginia, Wyoming,
Century 21
Canada Expansion
Realty Direct
Century 21
International Expansion
Realty Direct
Century 21