Pure Taqueria vs Desert Moon-Fresh Mexican Grille Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Pure Taqueria vs Desert Moon-Fresh Mexican Grille including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Pure Taqueria Desert Moon-Fresh Mexican Grille
Investment 954000 - 2381000 264500 - 454000
Franchise Fee 0
Royalty Fee 5%-6% 5%
Advertising Fee 1%
Year Founded 0 1992
Year Franchised 0 1999
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Pure Taqueria Desert Moon-Fresh Mexican Grille
Experience Industry experience

Financing Options

  Pure Taqueria Desert Moon-Fresh Mexican Grille
 
Franchise Fees No
Start-up Costs Yes
Equipment Yes
Inventory No
Receivables No
Payroll No

Training & Support

  Pure Taqueria Desert Moon-Fresh Mexican Grille
Training Four weeks of training in the operation of your PURE Taqueria and the deployment of the Be Sure With PURE Taqueria brand. . One week of on-site training of your personnel from our qualified support staff.
Support Comprehensive Operations Manual. . Recipe video library. . Information Technology/POS Support. . Marketing and advertising. . National Purchasing Program. . Use of the registered Be Sure With Pure Taqueria service mark. . Intranet. . On-going support. Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives
Marketing Co-op advertising, Ad slicks, Regional advertising
Operations 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

Expansion Plans

  Pure Taqueria Desert Moon-Fresh Mexican Grille
US Expansion Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming,
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Pure Taqueria
Desert Moon-Fresh Mexican Grille
Franchise Fee
Pure Taqueria
Desert Moon-Fresh Mexican Grille
Royalty Fee
Pure Taqueria 5%-6%
Desert Moon-Fresh Mexican Grille 5%
Advertising Fee
Pure Taqueria 1%
Desert Moon-Fresh Mexican Grille
Year Founded
Pure Taqueria 0
Desert Moon-Fresh Mexican Grille 1992
Year Franchised
Pure Taqueria 0
Desert Moon-Fresh Mexican Grille 1999
Term Of Agreement
Pure Taqueria
Desert Moon-Fresh Mexican Grille 15 years
Renewal Fee
Pure Taqueria
Desert Moon-Fresh Mexican Grille


Business Experience Requirements

Experience
Pure Taqueria
Desert Moon-Fresh Mexican Grille Industry experience

Financing Options

 
Franchise Fees
Pure Taqueria
Desert Moon-Fresh Mexican Grille
Start-up Costs
Pure Taqueria
Desert Moon-Fresh Mexican Grille
Equipment
Pure Taqueria}
Desert Moon-Fresh Mexican Grille
Inventory
Pure Taqueria
Desert Moon-Fresh Mexican Grille
Receivables
Pure Taqueria
Desert Moon-Fresh Mexican Grille
Payroll
Pure Taqueria
Desert Moon-Fresh Mexican Grille

Training & Support

Training
Pure Taqueria Four weeks of training in the operation of your PURE Taqueria and the deployment of the Be Sure With PURE Taqueria brand. . One week of on-site training of your personnel from our qualified support staff.
Desert Moon-Fresh Mexican Grille
Support
Pure Taqueria Comprehensive Operations Manual. . Recipe video library. . Information Technology/POS Support. . Marketing and advertising. . National Purchasing Program. . Use of the registered Be Sure With Pure Taqueria service mark. . Intranet. . On-going support.
Desert Moon-Fresh Mexican Grille Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives
Marketing
Pure Taqueria
Desert Moon-Fresh Mexican Grille Co-op advertising, Ad slicks, Regional advertising
Operations
Pure Taqueria
Desert Moon-Fresh Mexican Grille 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

Expansion Plans

US Expansion
Pure Taqueria
Desert Moon-Fresh Mexican Grille Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming,
Canada Expansion
Pure Taqueria
Desert Moon-Fresh Mexican Grille
International Expansion
Pure Taqueria
Desert Moon-Fresh Mexican Grille