Premier Home Furnishings combines the best of lease-to-own with the best of retail to attract a wider range of customers and give them greater flexibility in products and payment plans. Many lease-purchase dealers are embracing the idea of offering more upscale merchandise that will appeal to retail customers and boost profits. And retailers are realizing the importance of adding lease-to-own payment options to capture more market share and improve their revenue stream in today's economy. Bringing the two together opens the door to success much wider.