NaturaLawn vs TruGreen Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of NaturaLawn vs TruGreen including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  NaturaLawn TruGreen
Investment 47500 - 112650 9500 - 999999
Franchise Fee 0
Royalty Fee 7-9%
Advertising Fee none
Year Founded 1987 1965
Year Franchised 1989 1993
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  NaturaLawn TruGreen
Experience General business experience Sales and management experience

Financing Options

  NaturaLawn TruGreen
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  NaturaLawn TruGreen
Training On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software
Marketing Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing
Operations 16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators)

Expansion Plans

  NaturaLawn TruGreen
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
NaturaLawn
TruGreen
Franchise Fee
NaturaLawn
TruGreen
Royalty Fee
NaturaLawn 7-9%
TruGreen
Advertising Fee
NaturaLawn none
TruGreen
Year Founded
NaturaLawn 1987
TruGreen 1965
Year Franchised
NaturaLawn 1989
TruGreen 1993
Term Of Agreement
NaturaLawn 5 years
TruGreen
Renewal Fee
NaturaLawn
TruGreen


Business Experience Requirements

Experience
NaturaLawn General business experience Sales and management experience
TruGreen

Financing Options

 
Franchise Fees
NaturaLawn No
TruGreen No
Start-up Costs
NaturaLawn
TruGreen
Equipment
NaturaLawn}
TruGreen
Inventory
NaturaLawn
TruGreen
Receivables
NaturaLawn
TruGreen
Payroll
NaturaLawn
TruGreen

Training & Support

Training
NaturaLawn On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location
TruGreen
Support
NaturaLawn Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software
TruGreen
Marketing
NaturaLawn Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing
TruGreen
Operations
NaturaLawn 16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators)
TruGreen

Expansion Plans

US Expansion
NaturaLawn Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
TruGreen
Canada Expansion
NaturaLawn
TruGreen 0
International Expansion
NaturaLawn
TruGreen