Start-Up Costs and Fees |
||
| Mr Whippy | Rita's | |
| Investment | 35000 - 50000 | 15100 - 435000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 6.50% |
| Advertising Fee | 2% | 3% |
| Year Founded | 1964 | 1984 |
| Year Franchised | 0 | 1989 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Mr Whippy | Rita's | |
| Experience | We expect our franchisees to be passionate about ice cream, about their business and have good customer service skills - especially around children who are our main target audience. | |
Financing Options |
||
| Mr Whippy | Rita's | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Mr Whippy | Rita's | |
| Training | 5 days at Cool University and 4 days on site | |
| Support | Cool Support Center, newsletter, meetings, toll-free phone line, grand opening, security/safety procedures, field operations/evaluations | |
| Marketing | Ad slicks, National media, Regional advertising | |
| Operations | 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: average 2 full-time, 15 part-time | |
Expansion Plans |
||
| Mr Whippy | Rita's | |
| US Expansion | Connecticut, Illinois, Indiana, Kentucky, Massachusetts, New Hampshire, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, West Virginia | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Mr Whippy | |
| Rita's | |
| Franchise Fee | |
| Mr Whippy | |
| Rita's | |
| Royalty Fee | |
| Mr Whippy | 5% |
| Rita's | 6.50% |
| Advertising Fee | |
| Mr Whippy | 2% |
| Rita's | 3% |
| Year Founded | |
| Mr Whippy | 1964 |
| Rita's | 1984 |
| Year Franchised | |
| Mr Whippy | 0 |
| Rita's | 1989 |
| Term Of Agreement | |
| Mr Whippy | 5 years +5 |
| Rita's | 10 years |
| Renewal Fee | |
| Mr Whippy | |
| Rita's | 50% of current franchise fee |
Business Experience Requirements |
|
| Experience | |
| Mr Whippy | We expect our franchisees to be passionate about ice cream, about their business and have good customer service skills - especially around children who are our main target audience. |
| Rita's | |
Financing Options |
|
| Franchise Fees | |
| Mr Whippy | |
| Rita's | |
| Start-up Costs | |
| Mr Whippy | |
| Rita's | |
| Equipment | |
| Mr Whippy} | |
| Rita's | |
| Inventory | |
| Mr Whippy | |
| Rita's | |
| Receivables | |
| Mr Whippy | |
| Rita's | |
| Payroll | |
| Mr Whippy | |
| Rita's | |
Training & Support |
|
| Training | |
| Mr Whippy | |
| Rita's | 5 days at Cool University and 4 days on site |
| Support | |
| Mr Whippy | |
| Rita's | Cool Support Center, newsletter, meetings, toll-free phone line, grand opening, security/safety procedures, field operations/evaluations |
| Marketing | |
| Mr Whippy | |
| Rita's | Ad slicks, National media, Regional advertising |
| Operations | |
| Mr Whippy | |
| Rita's | 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: average 2 full-time, 15 part-time |
Expansion Plans |
|
| US Expansion | |
| Mr Whippy | |
| Rita's | Connecticut, Illinois, Indiana, Kentucky, Massachusetts, New Hampshire, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, West Virginia |
| Canada Expansion | |
| Mr Whippy | |
| Rita's | |
| International Expansion | |
| Mr Whippy | |
| Rita's | |