Start-Up Costs and Fees |
||
| Mr Whippy | Marble Slab Creamery | |
| Investment | 35000 - 50000 | 316085 - 409135 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 2% | 2% |
| Year Founded | 1964 | 1983 |
| Year Franchised | 0 | 1984 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Mr Whippy | Marble Slab Creamery | |
| Experience | We expect our franchisees to be passionate about ice cream, about their business and have good customer service skills - especially around children who are our main target audience. | General business experience |
Financing Options |
||
| Mr Whippy | Marble Slab Creamery | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Mr Whippy | Marble Slab Creamery | |
| Training | On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours | |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection | |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | |
| Operations | 65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Mr Whippy | Marble Slab Creamery | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | ||
| International Expansion | Canada, Middle East, Mexico, Western Europe, |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Mr Whippy | |
| Marble Slab Creamery | |
| Franchise Fee | |
| Mr Whippy | |
| Marble Slab Creamery | |
| Royalty Fee | |
| Mr Whippy | 5% |
| Marble Slab Creamery | 6% |
| Advertising Fee | |
| Mr Whippy | 2% |
| Marble Slab Creamery | 2% |
| Year Founded | |
| Mr Whippy | 1964 |
| Marble Slab Creamery | 1983 |
| Year Franchised | |
| Mr Whippy | 0 |
| Marble Slab Creamery | 1984 |
| Term Of Agreement | |
| Mr Whippy | 5 years +5 |
| Marble Slab Creamery | 10 years |
| Renewal Fee | |
| Mr Whippy | |
| Marble Slab Creamery | 20% of current fee |
Business Experience Requirements |
|
| Experience | |
| Mr Whippy | We expect our franchisees to be passionate about ice cream, about their business and have good customer service skills - especially around children who are our main target audience. |
| Marble Slab Creamery | General business experience |
Financing Options |
|
| Franchise Fees | |
| Mr Whippy | |
| Marble Slab Creamery | |
| Start-up Costs | |
| Mr Whippy | |
| Marble Slab Creamery | |
| Equipment | |
| Mr Whippy} | |
| Marble Slab Creamery | |
| Inventory | |
| Mr Whippy | |
| Marble Slab Creamery | |
| Receivables | |
| Mr Whippy | |
| Marble Slab Creamery | |
| Payroll | |
| Mr Whippy | |
| Marble Slab Creamery | |
Training & Support |
|
| Training | |
| Mr Whippy | |
| Marble Slab Creamery | On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours |
| Support | |
| Mr Whippy | |
| Marble Slab Creamery | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection |
| Marketing | |
| Mr Whippy | |
| Marble Slab Creamery | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | |
| Mr Whippy | |
| Marble Slab Creamery | 65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Mr Whippy | |
| Marble Slab Creamery | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming, |
| Canada Expansion | |
| Mr Whippy | |
| Marble Slab Creamery | |
| International Expansion | |
| Mr Whippy | |
| Marble Slab Creamery | Canada, Middle East, Mexico, Western Europe, |