Melting Pot Restaurants vs Shirley's Gourmet Popcorn Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Melting Pot Restaurants vs Shirley's Gourmet Popcorn including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Melting Pot Restaurants Shirley's Gourmet Popcorn
Investment 1404320 - 1824210 160500 - 442500
Franchise Fee
Royalty Fee 5% 6%
Advertising Fee 1.19-3% 1-2%
Year Founded 1975 2009
Year Franchised 1984 2013
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Melting Pot Restaurants Shirley's Gourmet Popcorn
Experience General business experience

Financing Options
  Melting Pot Restaurants Shirley's Gourmet Popcorn
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  Melting Pot Restaurants Shirley's Gourmet Popcorn
Training On-The-Job Training: 288 hours Classroom Training: 40 hours o Two Full Weeks of pre-opening training at our corporate support center o One Full Week of training at your location. o Training on our proprietary recipes, production methods, and packaging. o A detailed operations manual to help guide your day-to-day operations.
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform o Help in locating and setting up your popcorn shop franchise location, whether a kiosk or small storefront. o Local advertising and marketing assistance, including print and online materials, gift cards and customer-loyalty programs, plus social media, email promotions, community networking guidance and more. o Established supplier relationships with approved vendors. o A customized point-of-sale computer system, to guide efficient daily operations and reporting functions. o Ongoing support including remote support, refresher training, and periodic field visits from the corporate team.
Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing
Operations 45% of all franchisees own more than one unit Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) o Stand-alone stores o In-line stores o Kiosks o Multiple revenue streams: retail, fundraisers, corporate gifting, weddings, web o Owner operators preferred o 1 2 employees

Expansion Plans
  Melting Pot Restaurants Shirley's Gourmet Popcorn
US Expansion Indiana, Michigan, Ohio
Canada Expansion 0
International Expansion Worldwide,

Start-Up Costs and Fees Mobile
Investment
Melting Pot Restaurants
Shirley's Gourmet Popcorn
Franchise Fee
Melting Pot Restaurants
Shirley's Gourmet Popcorn
Royalty Fee
Melting Pot Restaurants 5%
Shirley's Gourmet Popcorn 6%
Advertising Fee
Melting Pot Restaurants 1.19-3%
Shirley's Gourmet Popcorn 1-2%
Year Founded
Melting Pot Restaurants 1975
Shirley's Gourmet Popcorn 2009
Year Franchised
Melting Pot Restaurants 1984
Shirley's Gourmet Popcorn 2013
Term Of Agreement
Melting Pot Restaurants 10 years
Shirley's Gourmet Popcorn
Renewal Fee
Melting Pot Restaurants 50% of current franchise fee
Shirley's Gourmet Popcorn


Business Experience Requirements
Experience
Melting Pot Restaurants General business experience
Shirley's Gourmet Popcorn

Financing Options
 
Franchise Fees
Melting Pot Restaurants No
Shirley's Gourmet Popcorn No
Start-up Costs
Melting Pot Restaurants
Shirley's Gourmet Popcorn
Equipment
Melting Pot Restaurants}
Shirley's Gourmet Popcorn
Inventory
Melting Pot Restaurants
Shirley's Gourmet Popcorn
Receivables
Melting Pot Restaurants
Shirley's Gourmet Popcorn
Payroll
Melting Pot Restaurants
Shirley's Gourmet Popcorn

Training & Support
Training
Melting Pot Restaurants On-The-Job Training: 288 hours Classroom Training: 40 hours
Shirley's Gourmet Popcorn o Two Full Weeks of pre-opening training at our corporate support center o One Full Week of training at your location. o Training on our proprietary recipes, production methods, and packaging. o A detailed operations manual to help guide your day-to-day operations.
Support
Melting Pot Restaurants Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Shirley's Gourmet Popcorn o Help in locating and setting up your popcorn shop franchise location, whether a kiosk or small storefront. o Local advertising and marketing assistance, including print and online materials, gift cards and customer-loyalty programs, plus social media, email promotions, community networking guidance and more. o Established supplier relationships with approved vendors. o A customized point-of-sale computer system, to guide efficient daily operations and reporting functions. o Ongoing support including remote support, refresher training, and periodic field visits from the corporate team.
Marketing
Melting Pot Restaurants Co-op Advertising Ad Templates Social media SEO Website development Email marketing
Shirley's Gourmet Popcorn
Operations
Melting Pot Restaurants 45% of all franchisees own more than one unit Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
Shirley's Gourmet Popcorn o Stand-alone stores o In-line stores o Kiosks o Multiple revenue streams: retail, fundraisers, corporate gifting, weddings, web o Owner operators preferred o 1 2 employees

Expansion Plans
US Expansion
Melting Pot Restaurants
Shirley's Gourmet Popcorn Indiana, Michigan, Ohio
Canada Expansion
Melting Pot Restaurants 0
Shirley's Gourmet Popcorn
International Expansion
Melting Pot Restaurants Worldwide,
Shirley's Gourmet Popcorn