Start-Up Costs and Fees |
||
| Max Muscle | Destination Athlete | |
| Investment | 114600 - 281300 | 28300 - 93610 |
| Franchise Fee | 0 | |
| Royalty Fee | 3% | 5%-8% |
| Advertising Fee | 2% | |
| Year Founded | 1988 | 2008 |
| Year Franchised | 2001 | 2008 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Max Muscle | Destination Athlete | |
| Experience | General business experience Marketing skills | |
Financing Options |
||
| Max Muscle | Destination Athlete | |
| Franchise Fees | No | Yes |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Max Muscle | Destination Athlete | |
| Training | On-The-Job Training: 80+ hours Classroom Training: 40 hours Additional Training: Online, conference calls | |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 5 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | Number of Employees Required to Run: 1 - 3 |
Expansion Plans |
||
| Max Muscle | Destination Athlete | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Georgia, Iowa, Idaho, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Vermont, West Virginia, Wyoming, | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Max Muscle | |
| Destination Athlete | |
| Franchise Fee | |
| Max Muscle | |
| Destination Athlete | |
| Royalty Fee | |
| Max Muscle | 3% |
| Destination Athlete | 5%-8% |
| Advertising Fee | |
| Max Muscle | |
| Destination Athlete | 2% |
| Year Founded | |
| Max Muscle | 1988 |
| Destination Athlete | 2008 |
| Year Franchised | |
| Max Muscle | 2001 |
| Destination Athlete | 2008 |
| Term Of Agreement | |
| Max Muscle | 5 years |
| Destination Athlete | |
| Renewal Fee | |
| Max Muscle | $1.5K |
| Destination Athlete | |
Business Experience Requirements |
|
| Experience | |
| Max Muscle | General business experience Marketing skills |
| Destination Athlete | |
Financing Options |
|
| Franchise Fees | |
| Max Muscle | No |
| Destination Athlete | No |
| Start-up Costs | |
| Max Muscle | |
| Destination Athlete | |
| Equipment | |
| Max Muscle} | |
| Destination Athlete | |
| Inventory | |
| Max Muscle | |
| Destination Athlete | |
| Receivables | |
| Max Muscle | |
| Destination Athlete | |
| Payroll | |
| Max Muscle | |
| Destination Athlete | |
Training & Support |
|
| Training | |
| Max Muscle | |
| Destination Athlete | On-The-Job Training: 80+ hours Classroom Training: 40 hours Additional Training: Online, conference calls |
| Support | |
| Max Muscle | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Destination Athlete | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | |
| Max Muscle | Co-op advertising, Ad slicks, National media, Regional advertising |
| Destination Athlete | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | |
| Max Muscle | 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 5 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Destination Athlete | Number of Employees Required to Run: 1 - 3 |
Expansion Plans |
|
| US Expansion | |
| Max Muscle | Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Georgia, Iowa, Idaho, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Vermont, West Virginia, Wyoming, |
| Destination Athlete | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Max Muscle | |
| Destination Athlete | |
| International Expansion | |
| Max Muscle | |
| Destination Athlete | |