Start-Up Costs and Fees |
||
| Mary Brown's | Wing Zone | |
| Investment | 500000 - 600000 | 342800 - 566000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 4% | 2% |
| Year Founded | 1969 | 1991 |
| Year Franchised | 1969 | 1999 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Mary Brown's | Wing Zone | |
| Experience | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit " a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community | Industry experience General business experience Marketing skills |
Financing Options |
||
| Mary Brown's | Wing Zone | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Mary Brown's | Wing Zone | |
| Training | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach | Wing Zone University, our training program consists of three (3) weeks of classroom and on-site training Our program consists of everything you need to know to open and successfully operate a Wing Zone, including: Recipes and Food-Prep Procedures Quality and Service Standards Guest Promise Inventory Procedures Food Safety Best Hiring Practices Local Store Marketing Digital and Social Media Online Review Management (Yelp, Google, Facebook) Grand Opening Plan |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives From the moment, you sign the Franchise Agreement to the day you open and beyond we??ll help and guide you with site selection, lease negotiations, finding and hiring the right contractor, store design and construction as well the training on how to open, hire the right people and operate your Wing Zone. | |
| Marketing | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. | Ad slicks, National media, Regional advertising |
| Operations | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. | 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
||
| Mary Brown's | Wing Zone | |
| US Expansion | North East, South, South East, | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Mary Brown's | |
| Wing Zone | |
| Franchise Fee | |
| Mary Brown's | |
| Wing Zone | |
| Royalty Fee | |
| Mary Brown's | 5% |
| Wing Zone | 5% |
| Advertising Fee | |
| Mary Brown's | 4% |
| Wing Zone | 2% |
| Year Founded | |
| Mary Brown's | 1969 |
| Wing Zone | 1991 |
| Year Franchised | |
| Mary Brown's | 1969 |
| Wing Zone | 1999 |
| Term Of Agreement | |
| Mary Brown's | |
| Wing Zone | 10 years |
| Renewal Fee | |
| Mary Brown's | |
| Wing Zone | $10K |
Business Experience Requirements |
|
| Experience | |
| Mary Brown's | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit " a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community |
| Wing Zone | Industry experience General business experience Marketing skills |
Financing Options |
|
| Franchise Fees | |
| Mary Brown's | |
| Wing Zone | |
| Start-up Costs | |
| Mary Brown's | |
| Wing Zone | |
| Equipment | |
| Mary Brown's} | |
| Wing Zone | |
| Inventory | |
| Mary Brown's | |
| Wing Zone | |
| Receivables | |
| Mary Brown's | |
| Wing Zone | |
| Payroll | |
| Mary Brown's | |
| Wing Zone | |
Training & Support |
|
| Training | |
| Mary Brown's | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach |
| Wing Zone | Wing Zone University, our training program consists of three (3) weeks of classroom and on-site training Our program consists of everything you need to know to open and successfully operate a Wing Zone, including: Recipes and Food-Prep Procedures Quality and Service Standards Guest Promise Inventory Procedures Food Safety Best Hiring Practices Local Store Marketing Digital and Social Media Online Review Management (Yelp, Google, Facebook) Grand Opening Plan |
| Support | |
| Mary Brown's | |
| Wing Zone | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives From the moment, you sign the Franchise Agreement to the day you open and beyond we??ll help and guide you with site selection, lease negotiations, finding and hiring the right contractor, store design and construction as well the training on how to open, hire the right people and operate your Wing Zone. |
| Marketing | |
| Mary Brown's | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. |
| Wing Zone | Ad slicks, National media, Regional advertising |
| Operations | |
| Mary Brown's | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. |
| Wing Zone | 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
|
| US Expansion | |
| Mary Brown's | |
| Wing Zone | North East, South, South East, |
| Canada Expansion | |
| Mary Brown's | 0 |
| Wing Zone | |
| International Expansion | |
| Mary Brown's | |
| Wing Zone | |