Start-Up Costs and Fees |
||
| Marble Slab Creamery | Wendy's Milk Bar | |
| Investment | 316085 - 409135 | 100000 - 210000 |
| Franchise Fee | 0 | |
| Royalty Fee | 6% | |
| Advertising Fee | 2% | |
| Year Founded | 1983 | 1979 |
| Year Franchised | 1984 | 0 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Marble Slab Creamery | Wendy's Milk Bar | |
| Experience | General business experience | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee. |
Financing Options |
||
| Marble Slab Creamery | Wendy's Milk Bar | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Marble Slab Creamery | Wendy's Milk Bar | |
| Training | On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics. |
| Operations | 65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Marble Slab Creamery | Wendy's Milk Bar | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | ||
| International Expansion | Canada, Middle East, Mexico, Western Europe, | Australia, New Zealand |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Marble Slab Creamery | |
| Wendy's Milk Bar | |
| Franchise Fee | |
| Marble Slab Creamery | |
| Wendy's Milk Bar | |
| Royalty Fee | |
| Marble Slab Creamery | 6% |
| Wendy's Milk Bar | |
| Advertising Fee | |
| Marble Slab Creamery | 2% |
| Wendy's Milk Bar | |
| Year Founded | |
| Marble Slab Creamery | 1983 |
| Wendy's Milk Bar | 1979 |
| Year Franchised | |
| Marble Slab Creamery | 1984 |
| Wendy's Milk Bar | 0 |
| Term Of Agreement | |
| Marble Slab Creamery | 10 years |
| Wendy's Milk Bar | |
| Renewal Fee | |
| Marble Slab Creamery | 20% of current fee |
| Wendy's Milk Bar | |
Business Experience Requirements |
|
| Experience | |
| Marble Slab Creamery | General business experience |
| Wendy's Milk Bar | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee. |
Financing Options |
|
| Franchise Fees | |
| Marble Slab Creamery | No |
| Wendy's Milk Bar | No |
| Start-up Costs | |
| Marble Slab Creamery | |
| Wendy's Milk Bar | |
| Equipment | |
| Marble Slab Creamery} | |
| Wendy's Milk Bar | |
| Inventory | |
| Marble Slab Creamery | |
| Wendy's Milk Bar | |
| Receivables | |
| Marble Slab Creamery | |
| Wendy's Milk Bar | |
| Payroll | |
| Marble Slab Creamery | |
| Wendy's Milk Bar | |
Training & Support |
|
| Training | |
| Marble Slab Creamery | On-The-Job Training: 24.5 hours Classroom Training: 32.5 hours |
| Wendy's Milk Bar | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Support | |
| Marble Slab Creamery | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection |
| Wendy's Milk Bar | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Marketing | |
| Marble Slab Creamery | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Wendy's Milk Bar | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics. |
| Operations | |
| Marble Slab Creamery | 65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 10 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) |
| Wendy's Milk Bar | |
Expansion Plans |
|
| US Expansion | |
| Marble Slab Creamery | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming, |
| Wendy's Milk Bar | |
| Canada Expansion | |
| Marble Slab Creamery | |
| Wendy's Milk Bar | |
| International Expansion | |
| Marble Slab Creamery | Canada, Middle East, Mexico, Western Europe, |
| Wendy's Milk Bar | Australia, New Zealand |