Start-Up Costs and Fees |
||
| Krispy Kreme | Cookie Advantage | |
| Investment | 200500 - 4115000 | 75000 - 100000 |
| Franchise Fee | ||
| Royalty Fee | 4.50% | 5%--3% |
| Advertising Fee | 1.50% | |
| Year Founded | 1937 | 1998 |
| Year Franchised | 0 | 2002 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Krispy Kreme | Cookie Advantage | |
| Experience | *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. | |
Financing Options |
||
| Krispy Kreme | Cookie Advantage | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Krispy Kreme | Cookie Advantage | |
| Training | *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) | |
| Support | *New product innovation and unique occasion product offerings *Access to Krispy Kreme University " a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program | |
| Marketing | ||
| Operations | Cookie Advantage is a hands-on, owner operated business that you have to run. The Franchise is not a passive investment. We expect our Franchisees to take an ongoing, active role in their Franchise, but you do not have to be in the bakery all the time. | |
Expansion Plans |
||
| Krispy Kreme | Cookie Advantage | |
| US Expansion | ||
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Krispy Kreme | |
| Cookie Advantage | |
| Franchise Fee | |
| Krispy Kreme | |
| Cookie Advantage | |
| Royalty Fee | |
| Krispy Kreme | 4.50% |
| Cookie Advantage | 5%--3% |
| Advertising Fee | |
| Krispy Kreme | 1.50% |
| Cookie Advantage | |
| Year Founded | |
| Krispy Kreme | 1937 |
| Cookie Advantage | 1998 |
| Year Franchised | |
| Krispy Kreme | 0 |
| Cookie Advantage | 2002 |
| Term Of Agreement | |
| Krispy Kreme | |
| Cookie Advantage | |
| Renewal Fee | |
| Krispy Kreme | |
| Cookie Advantage | |
Business Experience Requirements |
|
| Experience | |
| Krispy Kreme | *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. |
| Cookie Advantage | |
Financing Options |
|
| Franchise Fees | |
| Krispy Kreme | |
| Cookie Advantage | |
| Start-up Costs | |
| Krispy Kreme | |
| Cookie Advantage | |
| Equipment | |
| Krispy Kreme} | |
| Cookie Advantage | |
| Inventory | |
| Krispy Kreme | |
| Cookie Advantage | |
| Receivables | |
| Krispy Kreme | |
| Cookie Advantage | |
| Payroll | |
| Krispy Kreme | |
| Cookie Advantage | |
Training & Support |
|
| Training | |
| Krispy Kreme | *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) |
| Cookie Advantage | |
| Support | |
| Krispy Kreme | *New product innovation and unique occasion product offerings *Access to Krispy Kreme University " a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program |
| Cookie Advantage | |
| Marketing | |
| Krispy Kreme | |
| Cookie Advantage | |
| Operations | |
| Krispy Kreme | |
| Cookie Advantage | Cookie Advantage is a hands-on, owner operated business that you have to run. The Franchise is not a passive investment. We expect our Franchisees to take an ongoing, active role in their Franchise, but you do not have to be in the bakery all the time. |
Expansion Plans |
|
| US Expansion | |
| Krispy Kreme | |
| Cookie Advantage | |
| Canada Expansion | |
| Krispy Kreme | |
| Cookie Advantage | |
| International Expansion | |
| Krispy Kreme | |
| Cookie Advantage | |