Start-Up Costs and Fees |
||
| Krispy Kreme | COBS Bread | |
| Investment | 200500 - 4115000 | 400000 - 750000 |
| Franchise Fee | ||
| Royalty Fee | 4.50% | 7% |
| Advertising Fee | 1.50% | 3% |
| Year Founded | 1937 | 2003 |
| Year Franchised | 0 | 2006 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Krispy Kreme | COBS Bread | |
| Experience | *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. | |
Financing Options |
||
| Krispy Kreme | COBS Bread | |
| Franchise Fees | ||
| Start-up Costs | ||
| Equipment | ||
| Inventory | ||
| Receivables | ||
| Payroll | ||
Training & Support |
||
| Krispy Kreme | COBS Bread | |
| Training | *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) | Throughout the 16 week training program, our training consultants will teach you everything you need to know about managing your COBS Bread bakery. This includes how to monitor and manage operations and finance, the full baking process, production planning, stock control, marketing, managing staff and wages, performance and recruitment management, occupational health and safety, and more, including: * Product knowledge and handling. * Bakery team training and customer service. * Marketing and promotions. * Purchasing and inventory control. * Effective management practices. * Bakery staff development. The COBS Bread Franchise Training Program takes place in a bakery environment, at designated bakery locations. It is conducted over three months, following a three week orientation. During this time potential franchisees acquire the necessary competencies required to operate a COBS Bread bakery. In addition to this, they attend off-site additional training on an ongoing basis when the need arises. |
| Support | *New product innovation and unique occasion product offerings *Access to Krispy Kreme University " a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program | COBS Bread train franchisees to operate their business at a profit, offer experienced 'hands-on' group management, proven business procedures and systems. To meet the changing demands of customers, COBS Bread continues to enhance systems, policies, departmental structures and guidelines, to provide franchisees with more streamlined, relevant and timely support. |
| Marketing | The COBS Bread brand is distinctive - from the delightful service to the high quality freshly baked breads day after day. ‘Real people' baking ‘real bread' while demonstrating ‘real delight,' is the cornerstone of our group marketing strategy. Parent company Bakers Delight, has a strong, recognisable brand. COBS Bread is closely aligned with the Bakers Delight brand, leveraging existing brand awareness. Over time the COBS Bread brand will become more recognisable and continue to grow. Strategic marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research. Franchisees also have the flexibility to conduct campaigns at a local level. Local marketing supports corporate strategies, leveraging the advertising dollar. | |
| Operations | ||
Expansion Plans |
||
| Krispy Kreme | COBS Bread | |
| US Expansion | ||
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Krispy Kreme | |
| COBS Bread | |
| Franchise Fee | |
| Krispy Kreme | |
| COBS Bread | |
| Royalty Fee | |
| Krispy Kreme | 4.50% |
| COBS Bread | 7% |
| Advertising Fee | |
| Krispy Kreme | 1.50% |
| COBS Bread | 3% |
| Year Founded | |
| Krispy Kreme | 1937 |
| COBS Bread | 2003 |
| Year Franchised | |
| Krispy Kreme | 0 |
| COBS Bread | 2006 |
| Term Of Agreement | |
| Krispy Kreme | |
| COBS Bread | 10 years |
| Renewal Fee | |
| Krispy Kreme | |
| COBS Bread | |
Business Experience Requirements |
|
| Experience | |
| Krispy Kreme | *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. |
| COBS Bread | |
Financing Options |
|
| Franchise Fees | |
| Krispy Kreme | |
| COBS Bread | |
| Start-up Costs | |
| Krispy Kreme | |
| COBS Bread | |
| Equipment | |
| Krispy Kreme} | |
| COBS Bread | |
| Inventory | |
| Krispy Kreme | |
| COBS Bread | |
| Receivables | |
| Krispy Kreme | |
| COBS Bread | |
| Payroll | |
| Krispy Kreme | |
| COBS Bread | |
Training & Support |
|
| Training | |
| Krispy Kreme | *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) |
| COBS Bread | Throughout the 16 week training program, our training consultants will teach you everything you need to know about managing your COBS Bread bakery. This includes how to monitor and manage operations and finance, the full baking process, production planning, stock control, marketing, managing staff and wages, performance and recruitment management, occupational health and safety, and more, including: * Product knowledge and handling. * Bakery team training and customer service. * Marketing and promotions. * Purchasing and inventory control. * Effective management practices. * Bakery staff development. The COBS Bread Franchise Training Program takes place in a bakery environment, at designated bakery locations. It is conducted over three months, following a three week orientation. During this time potential franchisees acquire the necessary competencies required to operate a COBS Bread bakery. In addition to this, they attend off-site additional training on an ongoing basis when the need arises. |
| Support | |
| Krispy Kreme | *New product innovation and unique occasion product offerings *Access to Krispy Kreme University " a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program |
| COBS Bread | COBS Bread train franchisees to operate their business at a profit, offer experienced 'hands-on' group management, proven business procedures and systems. To meet the changing demands of customers, COBS Bread continues to enhance systems, policies, departmental structures and guidelines, to provide franchisees with more streamlined, relevant and timely support. |
| Marketing | |
| Krispy Kreme | |
| COBS Bread | The COBS Bread brand is distinctive - from the delightful service to the high quality freshly baked breads day after day. ‘Real people' baking ‘real bread' while demonstrating ‘real delight,' is the cornerstone of our group marketing strategy. Parent company Bakers Delight, has a strong, recognisable brand. COBS Bread is closely aligned with the Bakers Delight brand, leveraging existing brand awareness. Over time the COBS Bread brand will become more recognisable and continue to grow. Strategic marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research. Franchisees also have the flexibility to conduct campaigns at a local level. Local marketing supports corporate strategies, leveraging the advertising dollar. |
| Operations | |
| Krispy Kreme | |
| COBS Bread | |
Expansion Plans |
|
| US Expansion | |
| Krispy Kreme | |
| COBS Bread | |
| Canada Expansion | |
| Krispy Kreme | |
| COBS Bread | |
| International Expansion | |
| Krispy Kreme | |
| COBS Bread | |