KnowFat! vs Shirley's Gourmet Popcorn Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of KnowFat! vs Shirley's Gourmet Popcorn including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  KnowFat! Shirley's Gourmet Popcorn
Investment 488500 - 647000 160500 - 442500
Franchise Fee
Royalty Fee 5% 6%
Advertising Fee 1.5- 2.5% 1-2%
Year Founded 0 2009
Year Franchised 0 2013
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  KnowFat! Shirley's Gourmet Popcorn
Experience

Financing Options
  KnowFat! Shirley's Gourmet Popcorn
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support
  KnowFat! Shirley's Gourmet Popcorn
Training KnowFat! offers all of our franchisees a comprehensive training program at the KnowFat! KnowLedge Center. This program includes a mix of classroom, test kitchen, and live, hands-on store training for 3 people in your organization, one of whom must be your store manager. Our field training team will assist in the opening of each store. o Two Full Weeks of pre-opening training at our corporate support center o One Full Week of training at your location. o Training on our proprietary recipes, production methods, and packaging. o A detailed operations manual to help guide your day-to-day operations.
Support o Help in locating and setting up your popcorn shop franchise location, whether a kiosk or small storefront. o Local advertising and marketing assistance, including print and online materials, gift cards and customer-loyalty programs, plus social media, email promotions, community networking guidance and more. o Established supplier relationships with approved vendors. o A customized point-of-sale computer system, to guide efficient daily operations and reporting functions. o Ongoing support including remote support, refresher training, and periodic field visits from the corporate team.
Marketing KnowFat! offers its franchisees a number of turnkey opening and ongoing marketing programs that will bring customers in the door. In addition, KnowFat! provides materials and promotions that are available through our graphics standards manual and marketing promotions manual available online as well as in hard copy. KnowFat! is also building a state-of-the-art loyalty program for franchisees to understand customer behavior and create tailored marketing programs. KnowFat! will also help franchisees track purchasing and analyze customer shopping data.
Operations o Stand-alone stores o In-line stores o Kiosks o Multiple revenue streams: retail, fundraisers, corporate gifting, weddings, web o Owner operators preferred o 1 2 employees

Expansion Plans
  KnowFat! Shirley's Gourmet Popcorn
US Expansion Indiana, Michigan, Ohio
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile
Investment
KnowFat!
Shirley's Gourmet Popcorn
Franchise Fee
KnowFat!
Shirley's Gourmet Popcorn
Royalty Fee
KnowFat! 5%
Shirley's Gourmet Popcorn 6%
Advertising Fee
KnowFat! 1.5- 2.5%
Shirley's Gourmet Popcorn 1-2%
Year Founded
KnowFat! 0
Shirley's Gourmet Popcorn 2009
Year Franchised
KnowFat! 0
Shirley's Gourmet Popcorn 2013
Term Of Agreement
KnowFat!
Shirley's Gourmet Popcorn
Renewal Fee
KnowFat!
Shirley's Gourmet Popcorn


Business Experience Requirements
Experience
KnowFat!
Shirley's Gourmet Popcorn

Financing Options
 
Franchise Fees
KnowFat!
Shirley's Gourmet Popcorn
Start-up Costs
KnowFat!
Shirley's Gourmet Popcorn
Equipment
KnowFat!}
Shirley's Gourmet Popcorn
Inventory
KnowFat!
Shirley's Gourmet Popcorn
Receivables
KnowFat!
Shirley's Gourmet Popcorn
Payroll
KnowFat!
Shirley's Gourmet Popcorn

Training & Support
Training
KnowFat! KnowFat! offers all of our franchisees a comprehensive training program at the KnowFat! KnowLedge Center. This program includes a mix of classroom, test kitchen, and live, hands-on store training for 3 people in your organization, one of whom must be your store manager. Our field training team will assist in the opening of each store.
Shirley's Gourmet Popcorn o Two Full Weeks of pre-opening training at our corporate support center o One Full Week of training at your location. o Training on our proprietary recipes, production methods, and packaging. o A detailed operations manual to help guide your day-to-day operations.
Support
KnowFat!
Shirley's Gourmet Popcorn o Help in locating and setting up your popcorn shop franchise location, whether a kiosk or small storefront. o Local advertising and marketing assistance, including print and online materials, gift cards and customer-loyalty programs, plus social media, email promotions, community networking guidance and more. o Established supplier relationships with approved vendors. o A customized point-of-sale computer system, to guide efficient daily operations and reporting functions. o Ongoing support including remote support, refresher training, and periodic field visits from the corporate team.
Marketing
KnowFat! KnowFat! offers its franchisees a number of turnkey opening and ongoing marketing programs that will bring customers in the door. In addition, KnowFat! provides materials and promotions that are available through our graphics standards manual and marketing promotions manual available online as well as in hard copy. KnowFat! is also building a state-of-the-art loyalty program for franchisees to understand customer behavior and create tailored marketing programs. KnowFat! will also help franchisees track purchasing and analyze customer shopping data.
Shirley's Gourmet Popcorn
Operations
KnowFat!
Shirley's Gourmet Popcorn o Stand-alone stores o In-line stores o Kiosks o Multiple revenue streams: retail, fundraisers, corporate gifting, weddings, web o Owner operators preferred o 1 2 employees

Expansion Plans
US Expansion
KnowFat!
Shirley's Gourmet Popcorn Indiana, Michigan, Ohio
Canada Expansion
KnowFat!
Shirley's Gourmet Popcorn
International Expansion
KnowFat!
Shirley's Gourmet Popcorn