Owner of a Chevrolet-Cadillac dealership in Marion, Indiana, James F. DeVoe learned how profitable used cars could be when he added a used car dealership to his operation in 1979. With a $19 ad in the local paper, DeVoe sold eight cars the first week for a gross profit of $1,000 each. Ten years later, DeVoe founded J.D. Byrider (http://www.jdbyrider.com/) in 1989 to deliver dependable used cars and affordable financing. Indianapolis-based J.D. Byrider specializes in 5- to 10-year-old cars sold for an average of $7,000. The target customer is a blue-collar worker with a blemished or limited credit history, a segment that has grown with the rise of personal bankruptcies. Unlike most dealerships, where customers pick a car and then figure out how to finance it, J.D. Byrider reverses the process: Credit counselors guide customers toward vehicles within their price range. Every J.D. Byrider franchise (http://www.jdbyrider.com/) is two companies working together: a used car sales company, J.D. Byrider, and a sub-prime auto finance company, the CarNow Acceptance Co. (CNAC). Both are independently owned and operated by franchisees.