Insomnia Cookies vs Krispy Kreme Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Insomnia Cookies vs Krispy Kreme including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Insomnia Cookies Krispy Kreme
Investment 65600 - 111400 200500 - 4115000
Franchise Fee
Royalty Fee 6% 4.50%
Advertising Fee 1.50%
Year Founded 2002 1937
Year Franchised 2006 0
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Insomnia Cookies Krispy Kreme
Experience *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million.

Financing Options

  Insomnia Cookies Krispy Kreme
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Insomnia Cookies Krispy Kreme
Training *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week)
Support *New product innovation and unique occasion product offerings *Access to Krispy Kreme University " a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program
Marketing
Operations

Expansion Plans

  Insomnia Cookies Krispy Kreme
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Insomnia Cookies
Krispy Kreme
Franchise Fee
Insomnia Cookies
Krispy Kreme
Royalty Fee
Insomnia Cookies 6%
Krispy Kreme 4.50%
Advertising Fee
Insomnia Cookies
Krispy Kreme 1.50%
Year Founded
Insomnia Cookies 2002
Krispy Kreme 1937
Year Franchised
Insomnia Cookies 2006
Krispy Kreme 0
Term Of Agreement
Insomnia Cookies
Krispy Kreme
Renewal Fee
Insomnia Cookies
Krispy Kreme


Business Experience Requirements

Experience
Insomnia Cookies
Krispy Kreme *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million.

Financing Options

 
Franchise Fees
Insomnia Cookies No
Krispy Kreme No
Start-up Costs
Insomnia Cookies
Krispy Kreme
Equipment
Insomnia Cookies}
Krispy Kreme
Inventory
Insomnia Cookies
Krispy Kreme
Receivables
Insomnia Cookies
Krispy Kreme
Payroll
Insomnia Cookies
Krispy Kreme

Training & Support

Training
Insomnia Cookies
Krispy Kreme *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week)
Support
Insomnia Cookies
Krispy Kreme *New product innovation and unique occasion product offerings *Access to Krispy Kreme University " a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program
Marketing
Insomnia Cookies
Krispy Kreme
Operations
Insomnia Cookies
Krispy Kreme

Expansion Plans

US Expansion
Insomnia Cookies Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Krispy Kreme
Canada Expansion
Insomnia Cookies
Krispy Kreme
International Expansion
Insomnia Cookies
Krispy Kreme