Houlihan's vs Max & Erma's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Houlihan's vs Max & Erma's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Houlihan's Max & Erma's
Investment 1600000 - 4300000 622500 - 3100000
Franchise Fee 0
Royalty Fee 4% 4%
Advertising Fee
Year Founded 1972 1972
Year Franchised 1994 1998
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Houlihan's Max & Erma's
Experience Industry experience General business experience Must live in same market being developed

Financing Options

  Houlihan's Max & Erma's
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Houlihan's Max & Erma's
Training
Support Meetings, Field operations/evaluations, Purchasing cooperatives
Marketing Co-op advertising, Ad slicks, Regional advertising
Operations Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 78 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

Expansion Plans

  Houlihan's Max & Erma's
US Expansion Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming,
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Houlihan's
Max & Erma's
Franchise Fee
Houlihan's
Max & Erma's
Royalty Fee
Houlihan's 4%
Max & Erma's 4%
Advertising Fee
Houlihan's
Max & Erma's
Year Founded
Houlihan's 1972
Max & Erma's 1972
Year Franchised
Houlihan's 1994
Max & Erma's 1998
Term Of Agreement
Houlihan's 20 years
Max & Erma's
Renewal Fee
Houlihan's $5K
Max & Erma's


Business Experience Requirements

Experience
Houlihan's Industry experience General business experience Must live in same market being developed
Max & Erma's

Financing Options

 
Franchise Fees
Houlihan's No
Max & Erma's No
Start-up Costs
Houlihan's
Max & Erma's
Equipment
Houlihan's}
Max & Erma's
Inventory
Houlihan's
Max & Erma's
Receivables
Houlihan's
Max & Erma's
Payroll
Houlihan's
Max & Erma's

Training & Support

Training
Houlihan's
Max & Erma's
Support
Houlihan's Meetings, Field operations/evaluations, Purchasing cooperatives
Max & Erma's
Marketing
Houlihan's Co-op advertising, Ad slicks, Regional advertising
Max & Erma's
Operations
Houlihan's Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 78 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)
Max & Erma's

Expansion Plans

US Expansion
Houlihan's Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming,
Max & Erma's
Canada Expansion
Houlihan's
Max & Erma's 0
International Expansion
Houlihan's
Max & Erma's