Herrell's vs Bruster's Real Ice Cream Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Herrell's vs Bruster's Real Ice Cream including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Herrell's Bruster's Real Ice Cream
Investment 251000 - 367000 229200 - 1315000
Franchise Fee 0
Royalty Fee 6% 5%
Advertising Fee 3%
Year Founded 1973 1989
Year Franchised 1980 1993
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Herrell's Bruster's Real Ice Cream
Experience What we expect from a franchisee * A belief in the Herrell's Ice Cream product and system * Owner operation and interest in their community * Respect for employees * Franchisor respect and communication * Customer service that exceeds the norm (win that customer back every time they come into your store) * Cleanliness and neatness * Desire to succeed in one's own business *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

  Herrell's Bruster's Real Ice Cream
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Herrell's Bruster's Real Ice Cream
Training During your training you will receive detailed instructions as well as hands-on experience making our award-winning ice cream, including thorough familiarization with all equipment. On-The-Job Training: 68 hours Classroom Training: 12 hours
Support Since the proof of the ice cream is in the eating, Herrell's Ice Cream will provide you with our absolutely best tasting, richest and creamiest ice cream recipes which have been perfected applying years of experience. How and where to order your inventory of perishable ingredients and supplies is crucial. During your pre-opening days in preparation for your opening, our staff will assist you in contacting various suppliers and in placing your initial orders. Once you are in operation, a member of the franchise staff will visit you on a regular basis. Areas such as ice cream making, daily operations, expense analysis, staff evaluation and promotional ideas can be discussed. The Herrell's Ice Cream and Herrell's Development staff is very supportive and is always only a phone call or e-mail away. *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

  Herrell's Bruster's Real Ice Cream
US Expansion Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Herrell's
Bruster's Real Ice Cream
Franchise Fee
Herrell's
Bruster's Real Ice Cream
Royalty Fee
Herrell's 6%
Bruster's Real Ice Cream 5%
Advertising Fee
Herrell's
Bruster's Real Ice Cream 3%
Year Founded
Herrell's 1973
Bruster's Real Ice Cream 1989
Year Franchised
Herrell's 1980
Bruster's Real Ice Cream 1993
Term Of Agreement
Herrell's
Bruster's Real Ice Cream 10 years
Renewal Fee
Herrell's
Bruster's Real Ice Cream


Business Experience Requirements

Experience
Herrell's What we expect from a franchisee * A belief in the Herrell's Ice Cream product and system * Owner operation and interest in their community * Respect for employees * Franchisor respect and communication * Customer service that exceeds the norm (win that customer back every time they come into your store) * Cleanliness and neatness * Desire to succeed in one's own business
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

 
Franchise Fees
Herrell's
Bruster's Real Ice Cream
Start-up Costs
Herrell's
Bruster's Real Ice Cream
Equipment
Herrell's}
Bruster's Real Ice Cream
Inventory
Herrell's
Bruster's Real Ice Cream
Receivables
Herrell's
Bruster's Real Ice Cream
Payroll
Herrell's
Bruster's Real Ice Cream

Training & Support

Training
Herrell's During your training you will receive detailed instructions as well as hands-on experience making our award-winning ice cream, including thorough familiarization with all equipment.
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Support
Herrell's Since the proof of the ice cream is in the eating, Herrell's Ice Cream will provide you with our absolutely best tasting, richest and creamiest ice cream recipes which have been perfected applying years of experience. How and where to order your inventory of perishable ingredients and supplies is crucial. During your pre-opening days in preparation for your opening, our staff will assist you in contacting various suppliers and in placing your initial orders. Once you are in operation, a member of the franchise staff will visit you on a regular basis. Areas such as ice cream making, daily operations, expense analysis, staff evaluation and promotional ideas can be discussed. The Herrell's Ice Cream and Herrell's Development staff is very supportive and is always only a phone call or e-mail away.
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing
Herrell's
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Herrell's
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

US Expansion
Herrell's
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion
Herrell's
Bruster's Real Ice Cream
International Expansion
Herrell's
Bruster's Real Ice Cream