Start-Up Costs and Fees |
||
| Hard Exercise Works | Planet Fitness | |
| Investment | 136273 - 486897 | 968100 - 4113000 |
| Franchise Fee | ||
| Royalty Fee | 7% of Gross Membership Fees | |
| Advertising Fee | 9% | |
| Year Founded | 2011 | 1992 |
| Year Franchised | 2011 | 2003 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Hard Exercise Works | Planet Fitness | |
| Experience | ||
Financing Options |
||
| Hard Exercise Works | Planet Fitness | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Hard Exercise Works | Planet Fitness | |
| Training | * Available at headquarters: 2 weeks * At franchisee's location: as needed | |
| Support | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives | |
| Marketing | * Co-op advertising * Ad slicks * Regional advertising | |
| Operations | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Hard Exercise Works | Planet Fitness | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Hard Exercise Works | |
| Planet Fitness | |
| Franchise Fee | |
| Hard Exercise Works | |
| Planet Fitness | |
| Royalty Fee | |
| Hard Exercise Works | |
| Planet Fitness | 7% of Gross Membership Fees |
| Advertising Fee | |
| Hard Exercise Works | |
| Planet Fitness | 9% |
| Year Founded | |
| Hard Exercise Works | 2011 |
| Planet Fitness | 1992 |
| Year Franchised | |
| Hard Exercise Works | 2011 |
| Planet Fitness | 2003 |
| Term Of Agreement | |
| Hard Exercise Works | |
| Planet Fitness | 10 years |
| Renewal Fee | |
| Hard Exercise Works | |
| Planet Fitness | |
Business Experience Requirements |
|
| Experience | |
| Hard Exercise Works | |
| Planet Fitness | |
Financing Options |
|
| Franchise Fees | |
| Hard Exercise Works | |
| Planet Fitness | |
| Start-up Costs | |
| Hard Exercise Works | |
| Planet Fitness | |
| Equipment | |
| Hard Exercise Works} | |
| Planet Fitness | |
| Inventory | |
| Hard Exercise Works | |
| Planet Fitness | |
| Receivables | |
| Hard Exercise Works | |
| Planet Fitness | |
| Payroll | |
| Hard Exercise Works | |
| Planet Fitness | |
Training & Support |
|
| Training | |
| Hard Exercise Works | |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Support | |
| Hard Exercise Works | |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Marketing | |
| Hard Exercise Works | |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| Operations | |
| Hard Exercise Works | |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Hard Exercise Works | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Hard Exercise Works | |
| Planet Fitness | |
| International Expansion | |
| Hard Exercise Works | |
| Planet Fitness | |