Hamburger Mary's vs The Counter Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Hamburger Mary's vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Hamburger Mary's The Counter
Investment 417150 - 955500 711133 - 1939750
Franchise Fee 0
Royalty Fee 4% (on first $150K monthly gross), 3% (on monthly gross above $150K) 6%
Advertising Fee 2%
Year Founded 1972 2003
Year Franchised 1999 2005
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Hamburger Mary's The Counter
Experience Industry experience One partner must have bar/restaurant management experience

Financing Options

  Hamburger Mary's The Counter
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Hamburger Mary's The Counter
Training On-The-Job Training: 964 hours Classroom Training: 164 hours
Support Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations 8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) Absentee Ownership Allowed

Expansion Plans

  Hamburger Mary's The Counter
US Expansion
Canada Expansion 0
International Expansion Australia,New Zealand, Mexico, Western Europe,

Start-Up Costs and Fees Mobile

Investment
Hamburger Mary's
The Counter
Franchise Fee
Hamburger Mary's
The Counter
Royalty Fee
Hamburger Mary's 4% (on first $150K monthly gross), 3% (on monthly gross above $150K)
The Counter 6%
Advertising Fee
Hamburger Mary's
The Counter 2%
Year Founded
Hamburger Mary's 1972
The Counter 2003
Year Franchised
Hamburger Mary's 1999
The Counter 2005
Term Of Agreement
Hamburger Mary's 5 years
The Counter
Renewal Fee
Hamburger Mary's
The Counter


Business Experience Requirements

Experience
Hamburger Mary's Industry experience One partner must have bar/restaurant management experience
The Counter

Financing Options

 
Franchise Fees
Hamburger Mary's No
The Counter No
Start-up Costs
Hamburger Mary's
The Counter
Equipment
Hamburger Mary's}
The Counter
Inventory
Hamburger Mary's
The Counter
Receivables
Hamburger Mary's
The Counter
Payroll
Hamburger Mary's
The Counter

Training & Support

Training
Hamburger Mary's
The Counter On-The-Job Training: 964 hours Classroom Training: 164 hours
Support
Hamburger Mary's Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations
The Counter Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Marketing
Hamburger Mary's
The Counter Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Hamburger Mary's 8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
The Counter Absentee Ownership Allowed

Expansion Plans

US Expansion
Hamburger Mary's
The Counter
Canada Expansion
Hamburger Mary's
The Counter 0
International Expansion
Hamburger Mary's Australia,New Zealand, Mexico, Western Europe,
The Counter