Fitness Together vs ShapeXpress Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Fitness Together vs ShapeXpress including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Fitness Together ShapeXpress
Investment 189162 - 328576 89500 - 152000
Franchise Fee 0 0
Royalty Fee 6% Varies
Advertising Fee 2%
Year Founded 1984 2002
Year Franchised 1996 2003
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Fitness Together ShapeXpress
Experience Industry experience Marketing skills Sales skills, previous employee supervision skills

Financing Options

  Fitness Together ShapeXpress
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Fitness Together ShapeXpress
Training Classroom Training: 40 hours Ongoing
Support Newsletter Meetings/Conventions Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Network Support Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Co-op advertising, Ad slicks, Regional advertising
Operations International franchisees required to buy multiple units/master licenses; 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 5 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 3 - 4 Absentee ownership of franchise is allowed. (35% of current franchisees are owner/operators)

Expansion Plans

  Fitness Together ShapeXpress
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Fitness Together
ShapeXpress
Franchise Fee
Fitness Together
ShapeXpress
Royalty Fee
Fitness Together 6%
ShapeXpress Varies
Advertising Fee
Fitness Together 2%
ShapeXpress
Year Founded
Fitness Together 1984
ShapeXpress 2002
Year Franchised
Fitness Together 1996
ShapeXpress 2003
Term Of Agreement
Fitness Together 10 years
ShapeXpress 10 years
Renewal Fee
Fitness Together 25% of current franchise fee
ShapeXpress $2.5K


Business Experience Requirements

Experience
Fitness Together Industry experience
ShapeXpress Marketing skills Sales skills, previous employee supervision skills

Financing Options

 
Franchise Fees
Fitness Together No
ShapeXpress No
Start-up Costs
Fitness Together
ShapeXpress
Equipment
Fitness Together}
ShapeXpress
Inventory
Fitness Together
ShapeXpress
Receivables
Fitness Together
ShapeXpress
Payroll
Fitness Together
ShapeXpress

Training & Support

Training
Fitness Together Classroom Training: 40 hours
ShapeXpress Ongoing
Support
Fitness Together Newsletter Meetings/Conventions Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
ShapeXpress Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing
Fitness Together Network Support Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
ShapeXpress Co-op advertising, Ad slicks, Regional advertising
Operations
Fitness Together International franchisees required to buy multiple units/master licenses; 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 5 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)
ShapeXpress Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 3 - 4 Absentee ownership of franchise is allowed. (35% of current franchisees are owner/operators)

Expansion Plans

US Expansion
Fitness Together Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
ShapeXpress
Canada Expansion
Fitness Together
ShapeXpress
International Expansion
Fitness Together
ShapeXpress