Start-Up Costs and Fees |
||
| Fitness Together | Planet Fitness | |
| Investment | 189162 - 328576 | 968100 - 4113000 |
| Franchise Fee | 0 | |
| Royalty Fee | 6% | 7% of Gross Membership Fees |
| Advertising Fee | 2% | 9% |
| Year Founded | 1984 | 1992 |
| Year Franchised | 1996 | 2003 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Fitness Together | Planet Fitness | |
| Experience | Industry experience | |
Financing Options |
||
| Fitness Together | Planet Fitness | |
| Franchise Fees | No | No |
| Start-up Costs | No | No |
| Equipment | No | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Fitness Together | Planet Fitness | |
| Training | Classroom Training: 40 hours | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Support | Newsletter Meetings/Conventions Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Marketing | Network Support Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | * Co-op advertising * Ad slicks * Regional advertising |
| Operations | International franchisees required to buy multiple units/master licenses; 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 5 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
||
| Fitness Together | Planet Fitness | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Fitness Together | |
| Planet Fitness | |
| Franchise Fee | |
| Fitness Together | |
| Planet Fitness | |
| Royalty Fee | |
| Fitness Together | 6% |
| Planet Fitness | 7% of Gross Membership Fees |
| Advertising Fee | |
| Fitness Together | 2% |
| Planet Fitness | 9% |
| Year Founded | |
| Fitness Together | 1984 |
| Planet Fitness | 1992 |
| Year Franchised | |
| Fitness Together | 1996 |
| Planet Fitness | 2003 |
| Term Of Agreement | |
| Fitness Together | 10 years |
| Planet Fitness | 10 years |
| Renewal Fee | |
| Fitness Together | 25% of current franchise fee |
| Planet Fitness | |
Business Experience Requirements |
|
| Experience | |
| Fitness Together | Industry experience |
| Planet Fitness | |
Financing Options |
|
| Franchise Fees | |
| Fitness Together | No |
| Planet Fitness | No |
| Start-up Costs | |
| Fitness Together | |
| Planet Fitness | |
| Equipment | |
| Fitness Together} | |
| Planet Fitness | |
| Inventory | |
| Fitness Together | |
| Planet Fitness | |
| Receivables | |
| Fitness Together | |
| Planet Fitness | |
| Payroll | |
| Fitness Together | |
| Planet Fitness | |
Training & Support |
|
| Training | |
| Fitness Together | Classroom Training: 40 hours |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Support | |
| Fitness Together | Newsletter Meetings/Conventions Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Marketing | |
| Fitness Together | Network Support Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| Operations | |
| Fitness Together | International franchisees required to buy multiple units/master licenses; 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 5 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Fitness Together | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Fitness Together | |
| Planet Fitness | |
| International Expansion | |
| Fitness Together | |
| Planet Fitness | |